Regional Marketing Manager

Capital Square • Glen Allen, VA

1d • $75,000 - $85,000 • Hybrid

About The Position

The Regional Marketing Manager will be responsible for developing and executing marketing strategies to enhance the visibility and reputation of our multifamily properties. This role involves overseeing marketing campaigns, managing budgets, and collaborating with property managers to achieve occupancy and revenue goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred
• Minimum of 4 years of multifamily marketing experience with a proven history of progressive performance and portfolio management experience overseeing 10,000+ units or greater is a must
• Demonstrated success in developing, executing, and optimizing strategic marketing campaigns that drive traffic, lead generation, occupancy, and brand awareness
• Strong knowledge of digital marketing strategies, including paid advertising, SEO, reputation management, email marketing, CRM systems, and social media marketing
• Experience managing and growing social media platforms for both corporate brands and multifamily communities, including content creation, engagement strategies, campaign planning, and performance analysis across platforms such as Facebook, Instagram, LinkedIn, and TikTok
• Excellent written and verbal communication skills with the ability to effectively collaborate across departments, vendor partners, and onsite teams
• Strong analytical mindset with the ability to interpret marketing data, identify trends, and make strategic, data-driven decisions
• Creative thinker with strong organizational, problem-solving, and project management skills in a fast-paced environment
• Ability to successfully manage multiple priorities, projects, and deadlines while maintaining attention to detail and brand consistency
• Proficiency in marketing software and tools (Google Analytics, CRM systems), PM software experience required, Yardi highly preferred

Nice To Haves

• Local travel required throughout the VA portfolio, with approximately 5–10% travel to additional locations within the Mid-Atlantic and Southeast regions

Responsibilities

• Develop and implement regional marketing plans and strategies designed to drive traffic, increase brand awareness, and improve occupancy rates across the portfolio
• Manage digital marketing campaigns, including SEO/SEM, social media, email marketing, reputation management, and content creation initiatives
• Analyze market trends, competitor activity, and industry insights to identify opportunities for growth, positioning, and operational improvement
• Collaborate closely with Property Managers and Operations teams to develop and execute property-specific marketing initiatives and leasing strategies
• Monitor, analyze, and report on marketing campaign performance while providing strategic insights and recommendations for optimization and improved results.
• Manage marketing budgets and ensure cost-effective allocation of marketing resources and vendor investments
• Manage marketing BI (Business Intelligence) data to identify trends, support reporting initiatives, and develop strategic marketing plans focused on increasing economic occupancy and resident retention rates
• Manage processes related to standard follow-up procedures for prospects and lead queue management within the CRM platform
• Coordinate with external vendors, agencies, and strategic partners regarding marketing materials, campaigns, creative services, and ongoing initiatives
• Conduct market research to better understand resident needs, preferences, market conditions, and competitive positioning
• Organize and participate in community events, resident engagement initiatives, and outreach programs designed to promote properties and strengthen community presence
• Ensure brand consistency and quality standards are maintained across all marketing channels, advertising efforts, social media platforms, and collateral materials

Benefits

• Comprehensive, Medical, Dental and Vision Coverage, with 100% Employee-only Benefit Premiums covered for Medical Plans
• $35/Per Paycheck Cell Phone Reimbursement
• 120 Paid Time Off (PTO) Hours, plus 40 hours of Sick Time
• 11 Company-paid holidays, 2 Floating holidays, and 2 days of VTO (Voluntary Time Off)
• Matching 401(k) Contribution with Immediate Vesting
• 30% Housing Discount at Capital Square Living Communities
• Professional Development Opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level