Regional Marketing Manager

American AgCredit • Ukiah, CA

1d • $89,169 - $151,588 • Hybrid

About The Position

The Regional Marketing Manager role serves as a strategic partner to business leaders across the Association, leveraging marketplace intelligence and stakeholder input to shape integrated marketing plans that align with organizational objectives. This role is responsible for acting as a strategic partner to the GTM Team, aligning marketing initiatives with business development priorities, enhancing brand image, and leading marketing activities including event sponsorship and business development opportunities.

Requirements

• BA/BS degree with emphasis on agribusiness, business administration, or equivalent.
• At least six years of experience in marketing, advertising, or related field.
• Understanding of agricultural lending, the Association and the Farm Credit System.
• Strong writing and editing skills: ability to write and edit copy in a journalistic style that is structurally and grammatically correct; fluency in writing and preparing copy for a variety of communications channels.
• Proficiency in project and vendor management, including budgeting, organizing, and prioritizing work to meet deadlines.
• Experience overseeing the design and production of print materials and publications.
• Strong verbal communication skills.
• Exceptional interpersonal skills.
• Demonstrated proficiency in organizing and prioritizing workload to meet deadlines.
• Ability to use software and information technology to collect, organizes, retrieve, maintain and disseminate information. Ability to use technology in new or complex situations.
• Must have the ability to perform basic office tasks and work in a typical office setting.
• Employee will be sitting for extended periods of time and accomplishing work at a desk and work at a computer for an extended period.
• Must have strong written and verbal communication skills to adequately convey ideas and work well with a team.
• Some lifting and moving of items up to 25 pounds required.
• Work during established business hours and may require occasional weekend and/or evening work.
• Position requires the ability to travel.
• Eligibility to work in the United States.
• Unable to sponsor or transfer visas for applicants.

Responsibilities

• Develops and leads new processes to partner with Association business stakeholders, capturing marketplace intelligence and identifying opportunities to inform marketing, brand, and business development strategies.
• Partners with the Go to Market (GTM) teams to pursue new business prospects and expand existing customer relationships via market research and strategic outreach.
• Facilitates American AgCredit’s presence in the local agricultural community by coordinating staff involvement in events that support the company’s mission and business development goals.
• Manages and develops relationships with external agricultural organizations, negotiating appropriate membership and sponsorship proposals in alignment with approved budget.
• Works to integrate Terrain with Association events and GTM teams.
• Coordinates advertising and brand awareness activity.
• Supports and manages the planning, preparation and execution of community events, trade shows and customer appreciation events.
• Tracks and reports success metrics and facilitates best practice across the Brand organization.
• Provides monthly updates regarding current and upcoming event status, new opportunities discovered and feedback on completed events to maximize impact in markets.
• Manages regional marketing expenses, ensuring adherence to approved budgets, and facilitating transparency of both budget and expenses to GTM leadership.
• Perform other duties assigned.

Benefits

• Commitment to agriculture and the communities we serve
• Family friendly work environment
• Investment in employee development
• Medical, Dental and Vision coverage
• Outstanding 401k – automatic 3% employer contribution, plus match up to 6%
• Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time)
• Competitive Incentive Compensation Plan
• Disability & Life Insurance
• Employee mental, physical, and financial wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level