REGIONAL MARKETING MANAGER - ON

asahiceeur•Toronto, ON

35d

About The Position

Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr. Along with an expanding RTD portfolio including brands like Twisted Shotz and Vodka Mudshake. Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalisation. However, Asahi Canada broadly operates on a stand-alone basis working within the Asahi Europe and International (AEI) division. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within Asahi Group Holdings. Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission. KEY PURPOSE STATEMENT The Regional Marketing Manager will be responsible for local brand development aligned with global and national brand strategies; they will be focused on customer and channel planning, local brand activation and working with cross functional teams to ensure executional execellence in market. This includes managing the programming calendar, marketing tools development, event activation and communication to local sales teams. ROLE OVERVIEW The Regional Marketing Manager will be responsible for the management of local marketing programs and activations ensuring the brand strategy is properly represented in market. The Regional Marketing Manager creates programs and activations for key customers in collaboration with the Brand Marketing team, establishing how the programs will be executed and developing the supporting sales materials required to enable effective execution at the point of purchase. They will also manageall aspects of off-trade and on-trade POSM with global and local partners, including warehouse partners to ensure strong execution in market. The Regional Marketing Manager is also responsible for communicating all local ATL and BTL programming within Asahi Canada with proper lead-times to ensure sales teams have ability to sell-in. This role is a critical part of our overall commercial ambitions to grow our brand portfolio in the largest Canadian market.

Requirements

University degree in Marketing or related field
Experience in the field of CPG/alcoholic beverages in Canada (5 years minimum)
Commercial business and sales orientation with a strict focus on results, with a proven track record
Budget development and tracking experience
Self-sufficient, independently driven and a keen problem solver
Some evening work and travel required

Nice To Haves

Experience in field sales / Customer relationship management is an asset
Expereince working with the LCBO is an asset

Responsibilities

Participate in the building of the annual planning process for Integrated Activity Plan (IAP)
Owner of the trade marketing calendar for Ontario, the keystone tool used by stakeholders across the company to plan, budget and evaluate cutomer activities
Working with sales teams to learn and build programs and activations that meet our customers needs
Ensure all program elements of the trade marketing calendar are delivered complete and on time
Communicating all programs with proper lead-times to ensure stakeholders have sufficient time to deliver in market
Develop and execute local programs and plans for key off-trade & on-trade priority customers in partnership with the sales teams
Increase premium brand visility in trade by working with sales teams and customers to develop stand-out POSM and visibility tools
Demonstrate program efficiency by measuring performance against stated goals and delivering work within budget to improve marketing spend effectiveness
Develops local POS materials for both the off-trade & on-trade and manages bi-annual global ordering window process for their region
On-going management of POS warehousing, stock and re-ordering process for local market
Manage third party POSM partner partners locally and globally ensuring our quality and pricing requirements are met
Work with brand marketing team on local events to align to global and national brand objectives
Lead the development and execution of brand experiences, sponsorships, and sampling activations at festivals, cultural events, trade shows, and other consumer facing opportunities across the province
Collaborate with event agencies, local partners, and venue organizers to manage logistics, staffing, branded assets, and experiential design elements.
Track event performance and consumer engagement, compiling post-event reports with KPIs, insights, and ROI analysis.