Regional Marketing Manager - Texas

Dominium•Austin, TX

80d•Hybrid

About The Position

The Regional Marketing Manager – Lease-up Portfolio will support digital marketing initiatives for the assigned Dominium region. This position will focus on creating the ideal user experience for prospects, across all digital channels and properties. Expertise coordinating paid and earned media campaigns (SEM, SEO, display, email, social) will be leveraged in the targeting and engagement of our audience. This position will provide analytics and recommendations to the Director of Marketing, Asset Management, Regional Managers, and Operations Vice President of the region to ensure successful execution and alignment to the business strategy.

Requirements

4-year degree or equivalent combinations of education and experience, and five years of related marketing experience.
Proficient computer skills in Word, Excel, and Outlook; Yardi experience and experience with Google analytics and other web analytics is preferred.
Prior marketing, leasing or management experience in the multifamily industry or adjacent is required.
Proven experience in identifying target audiences and creatively devising and leading across channels through engaging, educating, and motivating marketing campaigns.
Excellent verbal and written communication skills, ability to present in front of groups of people.
Ability and confidence to speak in a variety of settings with project knowledge of marketing efforts.
Experience in maintaining relationships with vendors and outside personnel.
Ability to be timely and have a sense of urgency and regular attendance.
Ability to travel overnight as needed.
Must have a valid driver’s license and ability to drive a motor vehicle.

Nice To Haves

Yardi experience and experience with Google analytics and other web analytics is preferred.

Responsibilities

Manages the marketing, advertising, promotional materials, and budget aspects of designated portfolio of Dominium properties.
Serves as a partner to the assigned VP/RM’s to develop and assess the portfolio’s day-to-day marketing operations, training needs, budgetary goals, and current/future occupancy trends.
Reviews leasing shop reports along with the VP/RM/AM quarterly and makes recommendations on training needs for the site staff in effective marketing and leasing techniques.
Reviews print/online ad campaigns creative and analytics regularly with VP/RM/AM to assess performance and recommend changes to increase overall acquisition. Submit ad request changes, follow proofing procedures for the source. Monitor budget component for the ad source per site looking at the total ROI for all spend in a cost per lead and cost per lease format.
Attends meetings to assess the needs of the property and provides recommendations to increase or revise the traffic flow to the property.
Owns the implementation of marketing campaigns from start to finish.
Creates and recommends the marketing and leasing components of the annual budget. Recommendations to be based upon occupancy goals, financing parameters (Sec 42 guidelines, Sec 8, etc.), market conditions, past occupancy trends, and upcoming expirations.
Analyzes the effectiveness of each marketing or advertising source by reviewing Yardi reports such as Traffic Summary, Box Score, Conversion Ratios, and Financial Analytics or CRM reports. Make recommendation for campaign adjustments as needed.
Develops and manages property websites, content, imagery, and branding. When changes need to be made ensure the correct information is displayed across all advertising sources.
Conducts training with site teams both in person or over WebEx on expectations and improvement opportunities.
Visits sites on a regular basis or as determined by the Director of Marketing and VP of that region. Quarterly site visits of properties are required unless previously determined unnecessary. Provides feedback on physical aspect of site including but not limited to; common areas, office condition/layout, exterior condition/curb appeal, clubhouse, signage, and make ready units.
Meets with vendors as needed to review proposals for new opportunities and determine cost effectiveness. Present opportunities to VP/RM/AM with suggestions on implementation, effectiveness, and success measures.
Special projects or other duties may be as assigned by supervisor.