Regional Marketing Manager, Enterprise Northeast

NetApp, Inc.•Waltham, MA

About The Position

This is a pivotal role focused on executing bold marketing strategies that drive pipeline growth, influence closed/won revenue, and deepen our engagement with enterprise customers. You will be responsible for developing and executing targeted Account-Based Marketing (ABM) campaigns, managing events, and ensuring tight, cross-functional alignment with our marketing partners, sales, and BDR teams. The ideal candidate is a strategic, data-driven thinker and clear communicator who thrives on collaboration, proactively seeks solutions, and excels at managing multiple priorities. If you have a passion for field marketing, ABM, and technology, this is your chance to drive measurable results and help shape our engagement with top enterprise accounts.

Requirements

5-8+ years of B2B enterprise marketing experience, with a proven track record in field marketing and ABM.
Experience in high-growth technology or SaaS companies is strongly preferred.
A strategic, data-driven thought process that uses analytics to inform decisions and optimize programs for measurable outcomes.
Strong project and time management skills, with a demonstrated ability to prioritize competing tasks and manage timelines effectively in a fast-paced environment.
A closed-loop communication style that features stellar collaboration and consensus-building skills. You know how to build strong relationships with cross-functional teams and drive collaborative projects forward with one goal.
Ability to work independently, proactively seeking solutions and building relationships. You are a creative problem-solver by nature, skilled at architecting innovative solutions and new approaches to complex challenges.
Strong technical capabilities - including hands-on experience with Salesforce, Microsoft, and marketing automation platforms.

Responsibilities

Develop and execute comprehensive field marketing plans that support regional sales objectives and revenue growth.
Activate targeted ABM programs across key regions, orchestrating tailored plays with sales to accelerate growth in top accounts.
Partner closely with sales leadership, account executives, partner managers, and BDR teams to ensure complete alignment on marketing initiatives, lead flow, and follow-up.
Plan, manage, and execute a variety of events, including tradeshow ancillaries, executive roundtables, workshops, and more.
Measure and report on the effectiveness and ROI of field marketing activities, using data-driven insights and analytics to refine your approach continuously.
Work seamlessly with central marketing, product marketing, and operations to ensure cohesive campaign execution.
Assist with creating and localizing compelling content and marketing materials that resonate with target accounts.
Manage and monitor the marketing budget for your field initiatives