Regional Marketing Director – Lead a High-Performing Marketing Team

Visiting Angels Greater Philadelphia•Chadds Ford, PA

25d•Onsite

About The Position

Visiting Angels is seeking a Regional Marketing Director to lead a high-performing marketing team in the Greater Philadelphia area. This role is responsible for overseeing marketing activities across two main territories, Chadds Ford and Mainline, by supervising marketers, developing strategy, strengthening referral relationships, and ensuring consistent brand representation. The ideal candidate will have deep marketing experience with hospitals and rehabs (such as Skilled Homecare, Hospice) and a history of stable employment. This is an on-the-ground marketing role, not remote, and requires expertise in non-digital marketing.

Requirements

Extensive experience in community relations, outreach, or healthcare marketing.
Proven ability to lead, coach, and supervise a marketing team.
Excellent presentation, relationship-building, and public speaking skills.
Strong organizational ability with a positive, flexible, and resilient mindset.
High ethical standards and professionalism.
Must be able to provide proof of vaccination.

Nice To Haves

Deep marketing experience with Hospitals and rehabs (such as Skilled Homecare, Hospice).
Deep continuity in employment history (not job hopping).
Candidates from other industries are welcome to apply (e.g. Solar Panel sales).

Responsibilities

Lead and grow the marketing team by supervising, mentoring, and supporting marketers across territories.
Hire, onboard, and develop new marketing staff as the department expands.
Provide coaching, performance feedback, and strategic direction to the marketing team.
Drive referral and client growth by building and maintaining high-value relationships with hospitals, senior communities, physician groups, and other referral partners.
Create a strong, sustainable referral pipeline across all markets.
Oversee the development and maintenance of caregiver referral sources.
Develop and execute comprehensive marketing and outreach plans.
Lead event strategy, sponsorships, advertising, and promotional activities.
Track results, analyze performance, and refine strategies based on data.
Strengthen brand presence by ensuring a consistent external brand image across all territories.
Oversee all outreach events, including CEU events, community events, and partner events.
Develop corporate-level partnerships.
Serve as the face of the organization to community partners.
Collaborate with the Wellness Team to understand client needs and integrate insights into marketing messaging.
Support executive leadership with mentor programs and organizational initiatives.
Serve as a trusted advisor to leaders across the company.