Regional Marketing & Channel, Associate/Senior Associate

Brookfield Asset Management•New York, NY

1d•Onsite

About The Position

About the Role We are seeking a Regional Marketing & Channel Associate/Senior Associate to support the execution of integrated marketing initiatives across the Americas. This role will partner closely with global and regional stakeholders to enhance brand visibility, drive client engagement, and support fundraising efforts across institutional and wealth channels. This is a highly visible role, ideal for a candidate with strong project management skills, cross-functional experience, and the ability to translate complex investment concepts into clear, compelling marketing initiatives.

Requirements

5–8+ years of experience in marketing, preferably within asset management, financial services, or a related field
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
Experience executing multi-channel marketing campaigns (digital, events, content, and media)
Familiarity with project management tools (e.g., Monday.com or similar platforms)
Excellent written and verbal communication skills, with the ability to simplify complex financial concepts
Highly collaborative, detail-oriented, and solutions-driven mindset

Nice To Haves

Experience working across global teams and multiple stakeholder groups is a plus

Responsibilities

Support the development and execution of data-driven marketing plans aligned with regional and business priorities
Assist in defining messaging, audience segmentation, budget allocation, and channel strategy
Manage timelines, deliverables, and stakeholder coordination to ensure seamless execution
Execute multi-channel marketing campaigns across digital, media, and events
Drive lead generation and engagement initiatives across target client segments
Establish performance metrics and evaluate campaign effectiveness by channel and audience
Identify and support priority proprietary and third-party events across the Americas
Manage select sponsorships end-to-end, including content alignment, speaking opportunities, and logistics
Coordinate related client engagement and marketing activities tied to events
Develop and tailor marketing materials across channels (email, web, social, paid media, and collateral)
Customize messaging for key audiences, including: Institutional investors (pensions, sovereign wealth funds), Insurance companies, Investment consultants, Family offices
Support internal advocacy platforms to amplify firm messaging across client-facing teams
Partner closely with Sales, Investment teams, Product Strategy, and Corporate Communications
Ensure marketing initiatives are aligned with commercial priorities and product positioning
Maintain strong communication with stakeholders across regions and functions
Manage assigned marketing budgets with a focus on ROI and efficiency
Track, analyze, and report on campaign performance
Use insights to optimize future initiatives and inform strategic decisions
Help prioritize marketing initiatives based on business needs and market opportunities
Support go-to-market strategies for new products and investment platforms