Regional Marketer

Career Strategies•Knoxville, TN

8d•Hybrid

About The Position

We are seeking an experienced Regional Marketer to join our growing long-term care organization in East Tennessee. This is an excellent opportunity for a results-driven marketing professional with a proven track record of increasing census across multiple skilled nursing facilities. The ideal candidate must have regional marketing experience within skilled nursing/long-term care and possess established relationships with hospitals, case managers, physician groups, and community referral sources throughout the East Tennessee market.

Requirements

Minimum of 3 years of regional marketing experience within skilled nursing and long-term care.
Demonstrated success growing census across multiple facilities.
Strong network of referral sources throughout East Tennessee.
Thorough understanding of Medicare, managed care, and post-acute referral processes.
Excellent communication, relationship-building, and presentation skills.
Self-motivated with the ability to prioritize and manage multiple facilities simultaneously.
Valid driver's license with the ability to travel extensively throughout the region.

Nice To Haves

Skilled Nursing Facility (SNF) marketing
Regional business development
Hospital and physician relationship management
Census development
Post-acute care marketing
Long-term care operations

Responsibilities

Develop and execute regional marketing strategies to increase admissions and occupancy across multiple skilled nursing facilities.
Build, strengthen, and maintain relationships with hospitals, discharge planners, case managers, physicians, assisted living communities, hospice agencies, and other referral partners.
Identify new referral opportunities and expand market presence throughout the region.
Collaborate with facility leadership and admissions teams to achieve census and revenue goals.
Analyze referral trends, market conditions, and competitor activity to identify growth opportunities.
Represent the organization at networking events, healthcare meetings, and community outreach initiatives.
Assist facilities in developing and implementing targeted marketing plans.
Monitor marketing performance and provide regular reports to leadership.
Ensure a seamless referral and admission process while delivering exceptional customer service to referral partners.