Marketer

PACS

1d • $125,000 - $140,000 • Onsite

About The Position

Victorian Post Acute is seeking an experienced, energetic, and relationship-driven Marketing & Public Relations Director to lead our facility’s marketing, census development, community relations, and public relations efforts. This is a key leadership position for someone who understands healthcare marketing, enjoys building strong community relationships, and can effectively represent a skilled nursing and post-acute care organization to residents, families, referral partners, healthcare professionals, and the broader community.

Requirements

• Experienced healthcare marketer
• Exceptional relationship builder
• Comfortable representing a post-acute care organization in the community
• Confident communicating with families, healthcare professionals, referral partners, community leaders, employees, and media representatives
• Experienced in healthcare, senior living, skilled nursing, post-acute care, or a related field
• Results-oriented and motivated by census growth and relationship development
• Excellent communicator and professional representative of the organization
• Creative and proactive in developing marketing initiatives and community partnerships
• Highly organized and able to manage multiple priorities
• Comfortable working with leadership, interdisciplinary teams, residents, and families
• Knowledgeable about confidentiality, resident rights, and healthcare privacy requirements
• Compassionate, approachable, and committed to creating a positive resident and family experience

Responsibilities

• Plan, develop, organize, implement, evaluate, and direct facility marketing and public relations programs designed to maintain and increase census.
• Promote Victorian Post Acute’s programs, services, accomplishments, and community involvement.
• Develop and maintain positive relationships with residents, families, healthcare professionals, referral sources, community organizations, civic leaders, and other stakeholders.
• Participate in community and civic organizations to increase facility visibility, engagement, and charitable involvement.
• Coordinate with news media regarding positive facility developments, new programs, events, and promotions.
• Monitor media coverage and keep the Administrator informed of public information that may affect the facility.
• Ensure all public-facing materials—including brochures, information packets, manuals, newsletters, announcements, and other communications—are accurate and current.
• Organize and maintain effective internal communications through bulletin boards, newsletters, committee meetings, announcements, and other appropriate channels.
• Create and maintain an atmosphere of warmth, personal interest, professionalism, and positive emphasis throughout the facility.
• Provide creative marketing and communications support to the Activities and Social Services departments for resident programs, events, and publications.
• Schedule and participate in departmental and committee meetings related to marketing and public relations.
• Develop, maintain, and periodically review written policies and procedures governing the release of information concerning residents, employees, and the facility in accordance with applicable privacy laws and regulations.
• Interpret and communicate facility policies regarding information release to employees, residents, families, visitors, and government agencies.
• Maintain strict confidentiality of all resident information, including protected health information (PHI).
• Interpret and communicate resident rights to residents, families, and staff as appropriate.
• During emergencies, establish and coordinate a public relations area to ensure information is released accurately and in accordance with facility policies and applicable requirements.
• Assist with the development, implementation, and tracking of customer and resident satisfaction surveys.
• Work collaboratively with department directors to support marketing and public relations policies and procedures.
• Establish strong interdepartmental relationships and ensure staff understand their role in supporting the facility’s marketing, reputation, and customer experience.
• Review marketing and public relations policies annually and recommend updates as needed.
• Prepare and manage the Marketing/Public Relations departmental operating budget in collaboration with the Administrator.
• Assist with planning and conducting in-service training, orientation, and on-the-job training related to marketing and public relations.
• Serve on facility committees as directed by the Administrator.
• Maintain a current listing of resident care employee phone numbers.
• Follow all facility safety, ergonomics, confidentiality, and operational policies, including policies related to lifting, repetitive tasks, and equipment use.

Benefits

• $125,000–$140,000 annual salary
• Bonus opportunities
• Comprehensive benefits package
• Leadership opportunity with visibility across the organization
• Opportunity to make a meaningful impact on residents, families, and the community

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed