Regional Market Manager

Girl Scouts of Black Diamond Council•Wheeling, WV

8d•Remote

About The Position

The Regional Market Manager is a dynamic, community-focused professional responsible for leading business development, marketing, girl member and volunteer recruitment, and fund development strategies within an assigned geographic region. The role builds awareness of and engagement with the Girl Scout brand through a localized, relationship-driven approach. The Market Manager develops and executes comprehensive recruitment plans, supports regional marketing efforts, cultivates community partnerships, and strengthens volunteer leadership teams to grow and sustain Girl Scout membership. The position is remote and requires residence in Jefferson or Belmont counties in Ohio, or Ohio County in West Virginia. The employee must maintain a private, distraction-free home workspace suitable for confidential and uninterrupted work, and have reliable high-speed cable broadband internet. Regional travel is required. The role reports to the Director of Business Development and is classified as exempt, full-time. Girl Scouts of the Black Diamond Council serves approximately 5,000 girls and adults across 61 counties in four states in Appalachia. Employees are expected to support the Council’s commitment to diversity and help develop Council resources through increased membership, stronger community connections, service to girls, and fund development.

Requirements

Bachelor’s degree or equivalent work experience in marketing, nonprofit management, business, or a related field.
At least 3 years of experience in community development, business development, or relationship-based sales.
Demonstrated professional success managing Facebook and Instagram platforms.
Ability to work independently, manage multiple projects, and meet deadlines.
Strong interpersonal, presentation, and written communication skills.
Residence in and strong ties to the assigned market or region.
Cultural competence and experience working in diverse communities.
Willingness to work a flexible schedule that includes some evenings and weekends.
Valid driver’s license and access to a vehicle for regional travel.
A designated, private home-based workspace free from distractions and suitable for confidential, uninterrupted work.
Reliable high-speed internet with at least a cable broadband connection; DSL, satellite, and mobile hotspots are not sufficient.

Nice To Haves

Experience working with volunteers or in a membership-based organization.
Knowledge of the Girl Scout Leadership Experience or familiarity with youth development organizations.

Responsibilities

Design and implement a comprehensive membership recruitment and retention strategy for the region.
Partner with internal teams to analyze market trends and identify growth opportunities in underserved areas.
Organize and attend community events, school visits, Girl Scout recruitment events, and community fairs to engage prospective members and promote Girl Scouting.
Support the onboarding, development, and retention of community-based volunteer leaders and membership teams.
Cultivate relationships with schools, community leaders, faith-based organizations, businesses, and civic groups as a regional representative of Girl Scouts.
Identify and secure opportunities to increase Girl Scout visibility through community events, local partnerships, and outreach campaigns.
Manage regional marketing efforts, including maintaining and growing regional Facebook and Instagram accounts in line with messaging and brand standards.
Collaborate with the Council’s marketing team to deploy local campaigns and share regional success stories.
Monitor and analyze regional social media engagement to guide strategy.
Develop local relationships that support Council-wide fund development goals and identify sponsorship, in-kind donation, and partnership opportunities.
Represent the Council at community and donor events to strengthen visibility and fundraising potential.
Recruit and support community-based volunteer teams, and provide coaching, tools, and resources to help volunteers deliver Girl Scout experiences.
Supervise and mentor local recruitment specialists or seasonal staff, where applicable.
Represent the region in Council-wide strategy discussions and share insights and best practices.
Actively support and promote the Council’s commitment to diversity and develop Council resources through membership growth, community connections, service to girls, and fund development.