Regional Key Account Manager - FL

Diageo•Miami, FL

7d•Onsite

About The Position

The Regional Account Manager leads the strategic development, selling, and execution of Diageo’s Spirits portfolio across assigned regional and national grocery customers. The role drives commercial growth through strategic planning, customer programming, cross-functional collaboration, and in-market execution. It serves as the key point of contact among customers, Diageo internal teams, and distributor partners, developing customized joint business plans, driving programming and innovation sell-in, and meeting objectives for volume, revenue, share, and distribution. The position develops annual operating plans, builds customer relationships, leads quarterly programming and assortment reviews, and optimizes price mix, promotions, and visibility. It coordinates with sales, shopper marketing, category development, eCommerce, insights, business development, distributor personnel, and finance. The role also manages and analyzes performance, budgets, and promotional investment, and presents results and recommendations to stakeholders and senior leadership. The position requires moderate to heavy travel (30–40%) for market visits, customer meetings, and program execution oversight. The role is based off site in Florida, with an additional Miami office location listed.

Requirements

Bachelor’s degree required.
At least 5 years of experience in customer or account management within CPG, Beverage Alcohol, or a three-tier sales environment.
Proven success developing customer strategies, delivering results, and managing complex accounts.
Strong commercial acumen, including budgeting, negotiation, and ROI management skills.
High proficiency in fact-based selling using data and insights such as Nielsen, IRI, and customer loyalty data.
Exceptional communication and influencing skills, with the ability to align internal and external stakeholders.
Demonstrated ability to lead cross-functional teams and manage distributor collaboration across Open, Control, and Franchise states.
Comfort with moderate to heavy travel (30–40%).

Nice To Haves

MBA or equivalent business experience.

Responsibilities

Develop and execute Annual Operating Plans for assigned accounts, aligning Diageo and customer growth goals.
Build and maintain customer relationships across buying, merchandising, marketing, operations, and executive teams.
Lead development and sell-in of quarterly programming, assortment reviews, and innovation launches.
Drive value creation through price mix optimization, promotion, and visibility.
Assess risks and opportunities throughout the year and take corrective actions to achieve goals.
Coordinate sales, shopper marketing, category development, eCommerce, insights, and business development teams to deliver customer solutions.
Collaborate with distributor key account personnel and Diageo Chain Development Directors to align local market plans and execution.
Partner with finance to manage and optimize A&P and trade spend and align investments with customer and brand priorities.
Deliver on volume, net revenue, price mix, market share, distribution, and ROI metrics.
Track and analyze performance using internal and syndicated data sources, including IRI, Nielsen, and Circana.
Lead monthly Business Performance Management reviews and quarterly business assessments.
Present results and strategic recommendations to internal stakeholders and senior leadership.
Achieve volume, revenue, and market share targets; execute customer-specific joint business plans; manage budgets and promotional investment; and oversee innovation launches and programming.
Develop strong relationships with key customers and distributor partners and provide regular business reviews and cross-functional performance reporting.
Travel 30–40% for market visits, customer meetings, and program execution oversight.