Regional Integrated Marketing Manager

Lennar•Fort Myers, FL

About The Position

We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States. A Career that Empowers You to Build Your Future The Regional Integrated Marketing Manager is responsible for developing, managing, and executing cohesive multi-channel marketing strategies across 3–4 divisions to drive community awareness and customer engagement. This role will serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives.

Requirements

Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
Minimum 5 - 7 years of relevant experience in home building, real estate, marketing or consumer-facing industries preferred.
Strong organizational and time management skills; able to manage multiple deadlines across various communities.
Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
Resourceful and solution oriented.
Leverage digital and analytical tools with confidence to drive insights and outcomes.

Nice To Haves

Experience in home building, real estate, or consumer- facing industries is a plus.

Responsibilities

Lead the development of strategic creative briefs for key initiatives, ensuring alignment with divisional goals and national brand strategy.
Direct cross-functional collaboration with Regional Marketing Directors, Division Presidents, Sales, Digital Marketing, and Creative Services to ensure cohesive and impactful campaign execution.
Oversee the execution and management of the integrated marketing calendar across all channels, aligning timing and messaging to maximize engagement and performance.
Oversee and guide the development and localization of marketing assets, signage, events, sponsorships, and outreach initiatives to strengthen regional brand presence.
Lead and partner with National strategy teams to interpret campaign performance and regional market insights, using data to optimize marketing plans and drive results.
Serve as the point of contact (POC), owner and driver of integrated marketing plans, ensuring alignment across teams and timely execution.
Lead, enforce and uphold brand consistency across all marketing touchpoints within the region, ensuring adherence to national standards and guidelines.