Regional Hospitality Director

Holbrook Life Management LLCAlpharetta, GA
Hybrid

About The Position

The Regional Director of Hospitality is a senior portfolio leader responsible for driving ancillary revenue performance, enforcing hospitality brand standards, and executing strategic initiatives across all Holbrook Life communities. This role centralizes accountability for Spa & Salon, Hospitality Suites, Holbrook Club, and resident experience execution under one leader. The Experience & Business Development (EBD) function reports directly to this position, other direct reports will be established. This individual serves as the operational driver of hospitality excellence, ancillary margin optimization, and portfolio-wide program standardization while acting as field-level reinforcement when additional oversight is required.

Requirements

  • 5+ years of multi-site hospitality, luxury operations, or ancillary revenue leadership experience
  • Proven ability to standardize operations across multiple locations
  • Demonstrated success driving revenue and improving margins
  • Strong leadership capability with experience managing direct reports
  • Analytical mindset with comfort leveraging operational data
  • Ability to travel between Holbrook Life communities

Responsibilities

  • Driving revenue growth and margin improvement for Spa & Salon, Hospitality Suites, Holbrook Club, and future ancillary revenue initiatives.
  • Monitoring KPIs and holding teams accountable to performance targets.
  • Overseeing pricing strategy, packaging, and utilization.
  • Identifying inefficiencies and implementing corrective action.
  • Direct management and accountability of the EBD function.
  • Establishing and enforcing hospitality service standards across all communities.
  • Standardizing concierge protocols, presentation expectations, and uniform guidelines.
  • Conducting regular audits of cleanliness, curb appeal, and service quality.
  • Ensuring consistency in resident onboarding and service delivery.
  • Protecting and elevating the Holbrook luxury brand experience.
  • Standardizing hospitality and program offerings across the portfolio.
  • Aligning programming with brand, engagement, and revenue objectives.
  • Supporting consistency in wellness, lifestyle, and hospitality initiatives.
  • Leading and executing key portfolio initiatives, including Holbrook Club Membership expansion, Hospitality Suites growth and optimization, Spa and Salon performance improvements, and hospitality training and brand standardization.
  • Supporting special projects directed by executive leadership.
  • Supporting hospitality initiatives tied to future hotel and mixed-use developments.
  • Serving as boots-on-the-ground field support when additional oversight is required.
  • Partnering with the COO to provide operational reinforcement during transitions, performance gaps, or special initiatives.
  • Supporting execution alignment between corporate strategy and community-level operations.

Benefits

  • Eligible for a performance-based bonus tied to measurable financial outcomes and strategic contributions to Holbrook Life.
  • Annual performance bonus equal to 7.5% of total Net Operating Income generated by the Holbrook Club and Hospitality Suites.
  • Discretionary bonuses for successful execution of special projects that deliver measurable value.
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