Regional Field Sales Director – Automotive Industry
About The Position
Wagonmaster Group, the exclusive Canadian distributor of BG Products, is seeking a high-performing Regional Field Sales Director to lead, coach, and support a team of Business Developers across Ontario. This is a hands-on field sales leadership role focused on coaching outside sales representatives, driving field accountability, territory growth, customer acquisition, forecasting and pipeline management, and regional sales execution. Candidates with experience leading field sales teams within automotive, industrial, technical, distribution, commercial, or related B2B industries are strongly encouraged to apply.
Requirements
- Minimum 5 years of direct outside B2B field sales management experience
- Experience conducting regular one-on-one coaching and development with outside field sales representatives
- Experience leading geographically dispersed field sales teams
- Experience managing territory plans, pipeline development, prospecting activity, and field execution
- Experience managing quota-carrying field sales representatives
- Must live in the GTA area
- Bachelor’s degree or equivalent leadership experience
- Strong Microsoft Office proficiency (Excel, Outlook, Word)
- CRM and sales enablement tool experience required
- Valid driver’s license
- Reliable personal vehicle required
- Valid passport with ability to travel to the United States
- Must be legally eligible to work in Canada
Nice To Haves
- Automotive industry experience
- Experience selling into dealerships, repair facilities, fleets, or related industries
- Technical, industrial, hard-product, aftermarket, or distribution sales leadership experience
- Experience managing geographically distributed sales teams
- Candidates with a passion or long-term interest in automotive are encouraged to apply.
Responsibilities
- Lead, coach, mentor, and support Business Developers throughout Ontario
- Conduct regular field coaching and customer-facing sales support
- Drive accountability through KPI management and performance reviews
- Support hiring, onboarding, development, and performance management initiatives
- Ensure CRM discipline and forecasting accuracy across the region
- Build and execute territory and regional growth strategies
- Collaborate with Business Developers on opportunity development and pipeline growth
- Support strategic customer acquisition and relationship development
- Identify market opportunities and competitive threats
- Deliver regular reporting to executive leadership
- Monitor forecasting, pipeline activity, expenses, and territory performance
- Coordinate closely with internal operational and customer support teams
- Ensure alignment between sales activity and company objectives
Benefits
- Competitive base salary plus performance incentives
- First-year On-Target Earnings (OTE): $100,000–$120,000
- Vehicle and travel reimbursement provided
- Full-time permanent role
- Long-term growth opportunity within an expanding organization
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
