Regional Field Manager, AVP

Barclays•New York, NE

1d•Remote

About The Position

The purpose of the role is to develop, implement, and manage marketing strategies through direct interactions with partners and their employees. This includes establishing campaign budgets, monitoring performance metrics, and implementing data-driven optimizations to improve ROI. The role involves advising and influencing decision-making, contributing to policy development, and taking responsibility for operational effectiveness. It requires collaboration with other functions/business divisions and leading a team performing complex tasks. The Field Team Associate plays a critical role in fostering positive relationships with dealership partners, driving program growth, and delivering remarkable customer service while maintaining compliance with Barclays and GM’s standards and policies. The role is work from home in NY, PA, NJ, CT, DE, and MA.

Requirements

Ability to clearly communicate with dealers, customers, and team members.
Listening actively to address concerns and provide solutions.
Experience with sales or servicing of financial products in the automotive industry, or other distinct dealer industries.
Possess ample communication and problem-solving skills.
Deep understanding of credit card products and dealer operations.
Demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship.
Demonstrate the Barclays Mindset – to Empower, Challenge and Drive.

Nice To Haves

Understanding financial regulations related to credit card programs and ensuring dealer compliance.
Fluency in both English and Spanish, with the ability to communicate effectively and professionally in both languages.

Responsibilities

Development and implementation of marketing strategies for face to face channels, including bank branches, partner physical locations and other physical locations.
Identification of target audiences and establishment of campaign objectives.
Management of marketing campaigns across face to face channels, including development of training materials, promotional materials, coordination with partners and their employees, and branch staff.
Analysis of campaign performance of face to face initiatives, and preparation of regular reports to evaluate the effectiveness of marketing campaigns.
Enhancement of the customer experience within face to face channels, to streamline processes, and optimise the physical environment.
Management of performance marketing budget for face to face channels, ensuring efficient allocation of resources, including monitoring of campaign costs, negotiation of contracts with vendors, and optimisation of spending.
Evaluation of market research (including voice of the customer and the partner employees) and competitive analysis to identify industry trends, consumer behaviour, and competitive positioning within face to face channels.
Supporting General Motors dealerships in managing and maximizing customer acquisition and use of GM Credit Cards.
Working closely with dealership staff to promote and educate on the credit card program, ensuring smooth implementation, troubleshooting issues, and providing ongoing support.
Fostering positive relationships with dealership partners, driving program growth, and delivering remarkable customer service.
Maintaining compliance with Barclays and GM’s standards and policies.
Generating regular performance reports to assess credit card program effectiveness.
Managing multiple dealer accounts and service requests effectively.
Cultivating and maintaining relationships with dealers, ensuring their satisfaction with GM's credit card services.
Consulting on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
Identifying ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
Taking ownership for managing risk and strengthening controls in relation to the work done.
Collaborating with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
Engaging in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
Communicating complex information.
Influencing or convincing stakeholders to achieve outcomes.