Regional Field Manager, AVP

Barclays•New York, CT

1d•$110,000 - $150,000•Remote

About The Position

The purpose of the role is to develop, implement, and manage marketing strategies through direct interactions with partners and their employees. This includes establishing campaign budgets, monitoring performance metrics, and implementing data-driven optimizations to improve ROI. The role involves developing and implementing marketing strategies for face-to-face channels such as bank branches and partner physical locations, identifying target audiences, and establishing campaign objectives. It also includes managing marketing campaigns, developing training and promotional materials, coordinating with partners and their employees, and analyzing campaign performance. The role aims to enhance the customer experience within face-to-face channels, optimize the physical environment, and manage the performance marketing budget for these channels. Evaluation of market research and competitive analysis is also a key aspect. As an Assistant Vice President, the role requires advising and influencing decision-making, contributing to policy development, and taking responsibility for operational effectiveness. Collaboration with other functions and leadership of a team performing complex tasks are expected. This includes setting objectives, coaching employees, and appraising performance. For leadership roles, demonstrating specific leadership behaviors (Listen and be authentic, Energize and inspire, Align across the enterprise, Develop others) is expected. For individual contributors, leading collaborative assignments, guiding team members, identifying the need for specialized expertise, and identifying new directions for assignments are key. This role also involves consulting on complex issues, advising People Leaders, identifying ways to mitigate risk, developing new policies/procedures, and taking ownership for managing risk and strengthening controls. Collaboration with other areas of work and business-aligned support areas is crucial to stay updated with business activity and strategy. Engaging in complex analysis of data from multiple sources to solve problems creatively and effectively, and communicating complex information, including sensitive or difficult-to-communicate content, are also expected. Influencing or convincing stakeholders to achieve outcomes is a critical part of the role. All colleagues are expected to demonstrate Barclays Values (Respect, Integrity, Service, Excellence, Stewardship) and the Barclays Mindset (Empower, Challenge, Drive).

Requirements

Ability to clearly communicate with dealers, customers, and team members.
Actively listen to address concerns and provide solutions.
Generate regular performance reports to assess credit card program effectiveness.
Manage multiple dealer accounts and service requests effectively.
Ample communication and problem-solving skills.
Deep understanding of credit card products and dealer operations.
Experience with risk and controls.
Experience with change and transformation.
Experience with business acumen strategic thinking.
Experience with digital and technology.
Job-specific technical skills.

Nice To Haves

Understanding financial regulations related to credit card programs and ensuring dealer compliance.
Cultivating and maintaining relationships with dealers, ensuring their satisfaction with GM's credit card services.
Sales or servicing of financial products in the automotive industry, or other distinct dealer industries.
Fluency in both English and Spanish, with the ability to communicate effectively and professionally in both languages.

Responsibilities

Develop, implement, and manage marketing strategies through direct interactions with partners and their employees.
Establish campaign budgets, monitor performance metrics, and implement data-driven optimizations to improve ROI.
Develop and implement marketing strategies for face-to-face channels, including bank branches and partner physical locations.
Identify target audiences and establish campaign objectives.
Manage marketing campaigns across face-to-face channels, including developing training materials and promotional materials.
Coordinate with partners and their employees, and applicable branch staff, ensuring compelling, consistent messaging.
Analyze campaign performance of face-to-face initiatives and prepare regular reports.
Enhance the customer experience within face-to-face channels, streamline processes, and optimize the physical environment.
Manage the performance marketing budget for face-to-face channels, ensuring efficient allocation of resources.
Monitor campaign costs, negotiate contracts with vendors, and optimize spending.
Evaluate market research, including voice of the customer and partner employees, and competitive analysis.
Advise and influence decision making, contribute to policy development, and take responsibility for operational effectiveness.
Collaborate closely with other functions/business divisions.
Lead a team performing complex tasks, using well-developed professional knowledge and skills.
Set objectives and coach employees in pursuit of those objectives, appraise performance, and determine reward outcomes.
Lead collaborative assignments and guide team members through structured assignments.
Identify the need for the inclusion of other areas of specialization to complete assignments.
Identify new directions for assignments and/or projects, identifying a combination of cross-functional methodologies or practices.
Consult on complex issues and provide advice to People Leaders.
Identify ways to mitigate risk and develop new policies/procedures.
Take ownership for managing risk and strengthening controls.
Perform work that is closely related to that of other areas, requiring an understanding of how areas coordinate and contribute to objectives.
Collaborate with other areas of work for business-aligned support.
Engage in complex analysis of data from multiple sources to solve problems creatively and effectively.
Communicate complex information, including sensitive information or information that is difficult to communicate.
Influence or convince stakeholders to achieve outcomes.
Support General Motors dealerships in managing and maximizing customer acquisition and use of GM Credit Cards.
Work closely with dealership staff to promote and educate on the credit card program.
Ensure smooth implementation, troubleshoot issues, and provide ongoing support for the credit card program.
Foster positive relationships with dealership partners.
Drive program growth and deliver remarkable customer service.
Maintain compliance with Barclays and GM’s standards and policies.