Regional Director of Marketing and Sales
About The Position
This Regional Director of Marketing and Sales role will work, reside and travel weekly in the Northern Indiana region and an Ohio region. The position involves developing and implementing strategic marketing and sales plans to drive occupancy across assigned Communities. It also includes contributing to the creation and management of sales and marketing budgets, providing leadership and training to community-based marketing directors, and overseeing marketing and sales software platforms. The role ensures compliance with IHDA tax credit marketing guidelines, leads weekly marketing calls, and plans and executes advertising and promotional campaigns. Additionally, it involves recommending pricing strategies, monitoring marketing performance, conducting market research, tracking competitor activities, and building relationships with industry influencers and referral sources. The Director will also provide performance insights to executive leadership, ensure consistent brand messaging, and support cross-functional departments. This role also includes leading recruitment, development, and performance management of the marketing team.
Requirements
- Bachelor’s degree in Marketing, Sales, Business Administration, or a related field preferred
- Minimum of five years of progressively responsible experience in marketing and sales, including team leadership and strategic planning
- Must hold a valid driver’s license and be able to frequently travel to Communities and events
- Strong knowledge of marketing techniques, sales principles, and budget management
- Excellent written and verbal communication skills, with the ability to collaborate effectively with Community teams, leadership, and external partners
- Proven ability to manage multiple projects and deadlines with accuracy and efficiency
- Demonstrates initiative, sound judgment, creativity, and a high level of professional ethics
- Ability to lead, motivate, and develop high-performing marketing and sales teams across multiple locations
Responsibilities
- Develops and implements strategic marketing and sales plans to drive occupancy across assigned Communities
- Contributes to the creation and management of sales and marketing budgets, ensuring alignment with organizational goals
- Provides leadership, training, and oversight to community-based marketing directors to ensure consistency and effectiveness in execution
- Oversees marketing and sales software platforms, ensuring data integrity and timely reporting
- Ensures compliance with IHDA tax credit marketing guidelines across all applicable Communities
- Leads weekly marketing calls with Community teams and Gardant support center to drive strategy, performance, and alignment
- Plans and executes advertising and promotional campaigns across print, digital, electronic, and direct mail channels
- Recommend pricing strategies to maximize long-term market share and occupancy goals
- Monitors marketing performance metrics and implement corrective actions as needed to meet targets, including organizing and supporting marketing initiatives
- Conducts and evaluates market research to adapt strategies in response to competitive and industry trends
- Tracks and analyzes competitor offerings, marketing tactics, and occupancy outcomes to maintain a competitive edge
- Builds and maintains relationships with key industry influencers, referral sources, and strategic partners
- Guides the development of marketing reports and provide performance insights to executive leadership
- Ensures consistent brand messaging and visual identity across all marketing materials, platforms, and events
- Provides input on marketing staff recruitment, training, development, and performance management
- Represents Gardant Management Solutions at industry events and association meetings to promote brand awareness and partnership opportunities
- Monitors and manages marketing expenditures to ensure alignment with approved budgets
- Supports cross-functional departments by assisting with the creation of technical documents, manuals, and publications as needed
- Prepares and analyzes sales reports to identify trends, growth opportunities, and areas for improvement in outreach efforts
- Leads the recruitment, development, and performance management of the marketing team to meet corporate objectives
Benefits
- Comprehensive medical, dental, and vision benefit packages
- Employee Stock Ownership Program (ESOP)
- Employer-subsidized gym membership & wellness program
- EAP & Maven family planning program
- 401(k) with biweekly employer match
- Outside-In Employee Referral Program
- Intentional work-life balance supported with competitive Paid Time Off
- Self-service payroll & tools (PayCom)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
