Regional Director of Fitness - Orangetheory Fitness

Purpose Brands, LLC•Orlando, FL

9d•$80,000 - $90,000•Hybrid

About The Position

Purpose Brands, the parent company of Orangetheory Fitness, is seeking a Regional Director of Fitness to join its Orangetheory Fitness team. This position is ideal for someone looking to advance their career within a company that fosters a fun, fast-paced, and inspirational culture. The Regional Director of Fitness (RDF) is responsible for ensuring fitness excellence, high-quality coaching, and an outstanding member experience across all Orangetheory Fitness studios in the COS region. This leader will oversee, support, and develop Head Coaches and their teams, guaranteeing the consistent delivery of the Orangetheory workout, strong fitness performance, and adherence to brand, safety, and coaching standards. In collaboration with the Regional Director of Studio Performance, the RDF will ensure the fitness product, studio operations, sales execution, and member retention goals are aligned. The role requires a seasoned fitness leader with in-depth knowledge of the Orangetheory product, experience managing multiple sites, and a proven history of developing successful coaching teams.

Requirements

Five (5) or more years of progressive leadership experience in the fitness industry, including responsibility for developing coaches or fitness leaders; multi-unit leadership experience strongly preferred.
Proven success as an Orangetheory Head Coach, Regional Fitness Leader, or comparable fitness management professional; Orangetheory leadership experience preferred.
Current nationally accredited personal training or group fitness certification approved by Orangetheory Fitness.
Current CPR and AED certification.
Strong knowledge of exercise physiology, biomechanics, heart rate-based interval training, exercise modifications, and safe group fitness coaching practices.
Demonstrated ability to recruit, train, evaluate, and develop high-performing coaching teams while improving class quality, utilization, retention, and member satisfaction.
Excellent communication, presentation, organizational, analytical, and decision-making skills, with the ability to lead effectively both in person and virtually.
Ability to travel throughout the assigned region and work a flexible schedule based on business needs.

Nice To Haves

Bachelor's degree in Exercise Science, Kinesiology, Health Promotion, or a related field preferred.

Responsibilities

Provide leadership, coaching, and development to Head Coaches and fitness teams across all COS locations.
Ensure studios consistently deliver a premium Orangetheory workout experience, including proper exercise technique, member engagement, safety, and adherence to brand standards.
Facilitate Coach OTFit certification training for new coaches.
Partner with Head Coaches and Studio Managers to recruit, audition, hire, certify, onboard, and retain qualified coaches while maintaining appropriate staffing levels and succession plans.
Conduct regular class observations, coaching evaluations, fitness audits, and Head Coach performance reviews; establish action plans and provide ongoing feedback and accountability.
Monitor fitness performance indicators, including class utilization, attendance, workout traffic, coach capacity, member feedback, and retention, and develop strategies to improve results.
Collaborate with the Regional Director of Studio Performance and studio leaders to optimize class schedules, coaching coverage, staffing alignment, and fitness payroll efficiency.
Lead template rollout education, continuing education, regional workshops, biweekly Head Coach meetings, and quarterly coaching development sessions.
Ensure all coaches maintain required Orangetheory education, approved fitness certifications, CPR and AED certifications, and compliance with all continuing education requirements.
Foster a high-performance coaching culture through clear expectations, recognition, constructive feedback, leadership development, and consistent accountability.
Partner with studio leadership to execute benchmarks, challenges, DriTri events, specialty programs, member workshops, and community events that strengthen member engagement and retention.
Guide Head Coaches in resolving fitness-related member concerns and responding to member feedback with urgency, professionalism, and a commitment to service recovery.
Maintain an active presence across all studios, coach classes as needed, and ensure compliance with corporate policies, safety requirements, equipment standards, and Orangetheory fitness expectations.