Regional Director of Commercial Strategy - Corporate

Palette Hotels•New York, NY

1d•Hybrid

About The Position

Palette Hotels seek leaders that have a passion for hospitality and drive our culture and play an integral role in the success and the continued growth of our company. The Regional Director of Commercial Strategy drives revenue generation and market positioning through comprehensive strategic planning, cross-functional leadership, and integrated commercial approaches. This role requires a keen understanding of market dynamics, advanced analytical skills, and the ability to synthesize sales, revenue management, and marketing efforts to maximize overall hotel performance. The primary responsibility is to lead regional profitability through an innovative and entrepreneurial spirit, develop and execute comprehensive commercial strategies, motivate cross-functional teams, and achieve revenue, market share, and brand positioning goals. The Regional Director of Commercial Strategy will report directly to the Vice President, Commercial Strategy.

Requirements

Advanced communication skills with the ability to articulate complex strategies across multiple stakeholder groups.
Demonstrated expertise in integrated commercial strategy, combining sales, revenue management, and marketing approaches.
Advanced analytical skills with proficiency in data interpretation and strategic decision-making.
Proven experience with sophisticated revenue management systems and advanced analytics platforms.
Strong financial acumen with the ability to develop and manage complex budgetary strategies.
Experience with advanced digital marketing techniques and integrated marketing technology platforms.
Proven track record of developing and implementing innovative commercial strategies in the hospitality industry.
Ability to work effectively in high-pressure, dynamic environments while maintaining strategic focus.
Exceptional leadership skills with the ability to inspire and develop cross-functional teams.
Advanced proficiency with technology systems, including: Revenue management software, Advanced CRM platforms, Business intelligence and analytics tools.
Bachelor's degree in Business, Marketing, Hospitality Management, or related field.
Minimum of 7-8 years of progressive experience in hospitality commercial strategies.
Demonstrated success in integrated revenue generation and strategic planning.
Ability to travel up to 75% of the time, including overnight and regional travel.

Nice To Haves

Meeting or Exceeding integrated revenue targets across the regional portfolio
Achieving market share growth and competitive positioning
Developing high-performing, innovative commercial teams
Demonstrating measurable improvements in key performance indicators
Driving strategic innovation in commercial approaches
Being a respected leader and thought partner by the executive team, property partners and ownership groups

Responsibilities

Develop and implement holistic commercial strategies that integrate sales, revenue management, and marketing efforts to achieve comprehensive revenue targets and market share growth across the region.
Lead and mentor cross-functional teams including sales directors, revenue managers, and marketing specialists, providing strategic guidance, support, and ongoing professional development to optimize performance and productivity.
Directly oversee and hold Directors of Sales accountable for meeting performance targets, adhering to company standards, and implementing strategic initiatives.
Proactively manage sales team staffing needs by ensuring all sales positions are promptly filled with qualified candidates and implementing interim coverage plans for any open positions to maintain sales momentum.
Develop, implement, and maintain comprehensive Sales Standard Operating Procedures (SOPs) to ensure consistency and excellence across all properties in the region.
Establish clear, measurable goals for sales teams, implement tracking systems, and conduct regular performance reviews to ensure accountability and continuous improvement.
Lead the annual budgeting process for sales departments across the region, including creating realistic forecasts, setting appropriate revenue targets, and developing strategic resource allocation plans.
Coordinate all commercial strategy related tasks during hotel management transitions, ensuring continuity of revenue generation, minimal disruption to client relationships, and seamless handover of strategic initiatives.
Collaborate closely with hotel owners, regional directors of operations, and general managers to align commercial strategies with property goals, market dynamics, and competitive landscape.
Develop and execute integrated marketing and sales plans that leverage data-driven insights, combining digital marketing campaigns, targeted sales approaches, and strategic revenue management techniques.
Conduct advanced market analysis and competitive benchmarking to identify emerging trends, opportunities, and potential areas for strategic innovation and improvement.
Design and oversee the development of comprehensive commercial presentations, strategic proposals, and promotional materials that showcase the unique value proposition of each property.
Implement and monitor advanced performance analytics, including: Comprehensive revenue metrics, Market penetration indices, Customer acquisition costs, Marketing campaign effectiveness, Sales conversion rates.
Leverage technological tools and data analytics platforms to drive strategic decision-making and commercial performance.
Maintain strategic relationships with key accounts, including corporate clients, travel agencies, online travel platforms, and other critical business partners.
Create and implement sophisticated pricing strategies that balance market competitiveness, demand forecasting, and revenue optimization.
Represent the company at industry conferences, strategic networking events, and leadership forums to enhance brand visibility and generate innovative business opportunities.
Ensure consistent brand messaging and commercial approach across all regional properties.
Always maintain professionalism consistent with hotel brand and company expectations.