Clt Mktg - Regional Director of Client Marketing

Talent Acquisition

3d•$145,000 - $150,000•Remote

About The Position

Franklin Energy is redefining the clean energy future as the only integrated provider of comprehensive solutions, combining unmatched expertise in strategic consulting, program delivery, product solutions, and design/build services. Powered by our advanced AI-driven technology platforms, we deliver seamless, tech-driven support across the entire energy service ecosystem to accelerate impactful change and ensure an unmatched customer experience. Since 1994, Franklin Energy has been a trusted partner in protecting communities and our planet, paving the way for a sustainable future for all. Learn more at www.franklinenergy.com and join us in leading the clean energy revolution. Position Summary The Regional Director of Client Marketing will own the marketing responsibilities for a dedicated region of the U.S., and with that, they own the relationships and strategic marketing-related thought leadership for each of their utility clients (and their customers), partnering effectively to activate business-building programs across the region. This position will develop and maintain a proven best in class, data-driven, results-oriented playbook and adapt those approaches to fit the unique requirements each client/program that Franklin serves. They will also serve as an effective cross-functional partner and project leader for their regional leadership team. The incumbent must also have a transparent, open with data, and collaborative approach, so they can help create an optimized regional playbook. There will be constant opportunities to share best practices, as each region works to build compelling, dynamic programs that are unique to each client, and drive KPI’s for them and for Franklin.

Requirements

Bachelor’s degree from an accredited college or university in marketing, communications, business, or a related field.
Minimum of 10 years’ experience in marketing
At least 5-7 years of supervisory experience
At least 5-7 years of client management experience in a marketing capacity
Demonstrated experience in leading a cross functional marketing team to deliver significant pipeline results and conversion across B2B and B2C segments, managing multiple accounts, client relationships, business development and staff management
Experience leading a team, motivating employees, and generating results ideally in a remote environment
Proven record of setting and achieving strategic goals
Proficient in digital marketing, CRM, SEO, and analytics
Ability to forecast, create, and adhere to a marketing budget
Proven record of operational expertise
Strong problem solving skills
Ability to analyze and interpret data and solve practical problems
Strong client service and communication skills.
Possess strong emotional intelligence both in client management and people leadership
Committed to diversity and inclusion

Nice To Haves

Advanced degree in related field preferred

Responsibilities

Lead strategic planning and overall program budget delivery across a dedicated region of the U.S., including regional clients, and all programs activated in the marketplace
Proactively work with the regional team to identify the higher-potential segments and customer personas that offer the greatest likelihood of converting and driving profitable, successful programs; manage on-going utilization of plan
Provide leadership and support the regional team to build out programs that drive improved client KPI’s, cost of acquisition, which include brand, customer and financial objectives
Proactively identify and successfully address any at risk clients, or program RFPs
Oversee the deployment of marketing campaigns including digital, mass media and event marketing campaigns in coordination with internal creative and delivery staff and external advertising agencies.
Develop best practices seeking continuous improvement and feedback on marketing values to clients and impact on programs
Proactively communicate marketing campaigns effectiveness to all stakeholders in developing internal resource planning and managing customer expectations
Initiate campaigns and tactics with the marketing project management system, prepare campaign strategy briefs and work with the marketing delivery and operations team to enter and manage creative requests so that campaigns are delivered on-time, on strategy and on quality.
Review, analyze and communicate results of marketing promotions to determine level of success for each effort and identify areas to improve and innovate for your programs and clients. Use data and analysis to improve the success rate of marketing campaigns and initiatives.
Provide direct, day-to-day leadership to direct reports, as well as coaching and mentoring to enhance performance and development of staff.
Mentor department personnel in achieving their personal goals annually as well as their long-term development goals.
Match the capability with program needs to deliver the best outcomes for the clients.
Build and lead a high-performing and client-centric team culture