Regional Director, Commercial Fuel Sales (West)

World Kinect•San Diego, CA

5d•Remote

About The Position

At World Fuel, we help businesses keep moving. We are seeking a strategic, customer-focused sales leader to drive growth across our commercial fuel business. This role leads a team responsible for expanding customer relationships, increasing fuel volume, improving customer retention, and driving product penetration across commercial fueling, cardlock, fleet, and lubricant solutions. This is an opportunity for an experienced sales leader who enjoys developing high-performing teams, building customer relationships, creating growth strategies, and delivering measurable business results. World Fuel operates a network of commercial fueling locations, commonly known as cardlock sites. Unlike traditional retail gas stations, cardlock locations provide 24/7 fueling access for commercial customers through secure fuel card programs. Customers include: Transportation and trucking fleets Construction companies Municipal and government fleets Agriculture and farming operations Service and utility companies Commercial vehicle operators This role is responsible for helping grow these commercial fueling relationships while supporting broader fuel, fleet, and lubricant sales initiatives.

Requirements

Bachelor's degree or equivalent experience.
10+ years of sales leadership experience in a B2B environment.
Proven success leading sales teams responsible for revenue growth and customer retention.
Experience managing multiple sales professionals across a geographic territory.
Strong commercial, financial, and strategic business acumen.
Excellent coaching, leadership, and performance management skills.

Nice To Haves

Experience in one or more of the following industries: Fuel distribution, Commercial fuels, Cardlock networks, Fleet fueling, Lubricants, Petroleum marketing, Transportation, Fleet services, Industrial distribution, Logistics, Energy.

Responsibilities

Provide leadership for a high-performing commercial fuel sales organization.
Drive year-over-year growth across fuel, fleet, cardlock, and lubricant sales channels.
Develop and execute regional sales strategies aligned with corporate growth objectives.
Ensure achievement of revenue, volume, margin, and retention targets.
Monitor pipeline activity, forecasting, and key performance indicators.
Recruit, develop, and retain top sales talent.
Provide ongoing coaching, mentoring, and performance management.
Create a culture focused on accountability, customer success, collaboration, and results.
Partner with sales managers and team members to remove barriers and accelerate growth.
Support strategic customer acquisition initiatives.
Partner with key customers and high-value accounts.
Lead efforts around customer retention, cross-selling, and account expansion.
Act as an escalation point for complex customer challenges and business opportunities.
Support expansion of commercial fueling, fleet card, cardlock, and lubricant programs.
Identify market opportunities and competitive trends.
Collaborate with Marketing, Operations, Finance, and Product teams to support growth initiatives.
Develop sales strategies that improve profitability and market share.
Build strong relationships across internal teams and external partners.
Communicate business priorities clearly and effectively.
Influence organizational decisions through data, market intelligence, and customer insights.
Represent World Fuel with professionalism and credibility in the marketplace.

Benefits

Comprehensive medical, dental, and vision coverage
Health Savings Account (HSA) and Flexible Spending Account (FSA) options
Fertility and family-building benefits
401(k) with company match
Generous paid time off program
Paid holidays
Company-paid life insurance and disability coverage
LinkedIn Learning and professional development resources
Employee Assistance Program
Additional voluntary benefits including accident, critical illness, legal, and identity protection plans