About The Position

Crestron is seeking a Regional Director, Commercial AV Sales to lead its field sales team in the Northwest territory. The role requires experience managing professional salespeople, developing regional sales and support strategies, executing company goals, and measuring performance to achieve or exceed sales quotas. The director is expected to motivate and communicate effectively while fostering Crestron’s True Blue culture of individual responsibility and accountability. The preferred candidate location is the Seattle or Bay Area metro area. The Regional Director will lead regional sales efforts, manage key customer and dealer relationships, and work across the organization to address challenges and opportunities. The role reports to the VP of Sales and requires travel by car, train, and/or airplane up to 70%. The position requires residence within the sales region or a bordering state; Seattle or San Francisco metro is preferred.

Requirements

  • At least 7 years of experience with audio-visual, unified communications, or technical integration products or services in a sales leadership capacity.
  • Demonstrated understanding of the regional market and ability to deliver business value to Crestron’s commercial dealer network and build customer relationships.
  • Experience with Salesforce or another CRM system.
  • Self-motivated, with a proven track record of selling to corporate leadership.
  • Effective communication with customers, partners, consultants, and engineers.
  • Working knowledge of Crestron products and software.
  • Knowledge of procurement policies, information management, and facilities management within a large organization.
  • Must live within the sales region or in a bordering state.
  • Valid U.S. driver’s license.

Nice To Haves

  • College or university degree preferred.
  • Seattle or San Francisco metro location preferred.

Responsibilities

  • Manage a local and regional sales team, distinguishing channel sales efforts from indirect and other partnership initiatives in the commercial dealer network.
  • Ensure the team executes the requirements expected of Crestron sales professionals.
  • Directly call on key customers and manage dealer and end-user program utilization in the region.
  • Cultivate and manage deep relationships with executive-level clients.
  • Communicate challenges and opportunities frequently to the Executive Staff.
  • Collaborate and communicate across functions with adjacent department managers.
  • Develop regional sales and support strategies, execute company goals, and measure performance to attain or exceed sales quotas.
  • Travel by car, train, and/or airplane as required, up to 70%.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service