Regional Digital Director - Wkyt

Gray Media • Lexington, KY

8d • Hybrid

About The Position

Gray Media is seeking a Regional Digital Director to serve as a digital content strategy and operations leader for our stations WKYT, WYMT, WSAZ, WBKO, WDRB, WAVE, and WFIE. This position can be based at any station in the region. In this role, you will organize and lead digital content sharing and platform optimizations, fostering best practices that unlock sustained audience growth across all stations in the region. You will help fill in unexpected staffing gaps at individual stations in the group. Duties/Responsibilities will include (but not be limited to) the following: You’ll be the day-to-day leader of digital content production for stations in the region, providing hands-on help and guidance with producing and distributing content for these stations, in addition to leading special content initiatives that benefit all stations in the group. Expertise in production and distribution for web, apps, and CTV/livestream is required, along with an audience analytics-based approach to content distribution. You will help fill in unexpected staffing gaps at individual stations in the group. You will work in concert with the corporate digital content team to create standard operating practices and workflow documents as a playbook for stations in the region that focus on: Breaking news/weather execution, Packaging content appropriate for individual distribution channels, Push notification guidelines and optimization, Ensuring quality user experience across all station digital products, Live streaming guidelines and execution, How to interpret analytics to grow audience. Produce regular performance reports for station leadership teams. You will regularly be involved with editorial meetings to help shape coverage plans into digital execution. You will have regular groupwide calls with station digital content leaders to review performance, align priorities and coordinate content distribution.

Requirements

• 7+ years of digital news leadership experience (TV/local news, digital-first newsroom, or equivalent).
• Strong writing ability and editorial judgment.
• Demonstrated ability to create audience growth plans and spread them to the region.
• Proven experience with cross-station collaboration and content sharing systems.
• Proven experience with content management systems and workflows.
• Proven experience with SEO/Discover headline writing and story packaging.
• Proven experience with analytics/KPIs.
• Proven experience with push notification strategy.
• Proven experience with streaming/CTV and livestream programming operations.
• Proven experience creating SOPs, templates, checklists, and training programs.
• Excellent communication and stakeholder management skills; comfortable working with GMs/NDs and digital teams.

Nice To Haves

• Expertise in production and distribution for web, apps, and CTV/livestream.
• Audience analytics-based approach to content distribution.

Responsibilities

• Organize and lead digital content sharing and platform optimizations.
• Foster best practices that unlock sustained audience growth across all stations in the region.
• Help fill in unexpected staffing gaps at individual stations in the group.
• Provide hands-on help and guidance with producing and distributing content for stations in the region.
• Lead special content initiatives that benefit all stations in the group.
• Create standard operating practices and workflow documents as a playbook for stations in the region.
• Produce regular performance reports for station leadership teams.
• Be involved with editorial meetings to help shape coverage plans into digital execution.
• Have regular groupwide calls with station digital content leaders to review performance, align priorities and coordinate content distribution.

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• Compliance with applicable state and local laws governing nondiscrimination in employment.
• Prohibition of any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed