MEDIA EXECUTIVE (SENIOR) - WKYT
About The Position
WKYT, Gray Media’s CBS affiliate in Lexington, Kentucky, is seeking a SALES SUPER STAR to join our elite team of multi-media advertising and marketing professionals. We want STARS with a track record of closing contracts to grow our commanding share of local broadcast and digital revenue. Our ideal candidate is a seasoned media sales professional who thrives on closing deals, building client relationships, and consistently delivering results. We provide the training, tools, products, and environment for you to achieve unlimited professional and financial success! As a Senior Media Executive at WKYT, you will leverage your extensive sales experience to help regional and local businesses connect with customers using the best advertising resources in the market.
Requirements
- 2+ years of proven success in outside sales, media sales, or B2B sales with a documented track record of exceeding budgets
- Demonstrated ability to consistently close new business and grow accounts
- Strong prospecting and cold-calling skills
- Expert relationship-building and networking abilities
- Excellent communication skills, both written and verbal, with professional grammar
- Outstanding presentation skills with the ability to influence and persuade buyers
- Exceptional customer service orientation and follow-through
- Strong organizational and time management skills with the ability to work independently
- Self-motivated with competitive drive and entrepreneurial mindset
- Professional appearance, integrity, and discipline
Nice To Haves
- Bachelor’s degree in Business, Communications, Marketing, or related field (or equivalent years of sales experience)
- Previous media sales experience (broadcast, digital, or streaming)
- Experience selling to local or regional businesses
- Familiarity with CRM systems (Salesforce, Wide Orbit, or similar platforms)
- Background in marketing, advertising, or digital media
Responsibilities
- New Business Development/Prospecting/Account Management
- Meet or exceed weekly and monthly sales activity benchmarks: cold calls, new business meetings, and closed deals
- Build and maintain a robust pipeline of high-quality prospects with significant revenue potential through cold calling, networking, and referrals
- Manage an existing list of established clientele
- Present customized marketing packages and advertising campaigns to decision-makers
- Close deals and negotiate contracts
- Utilize CRM and client management tools to track activity, pipeline, and sales performance
- Maintain accurate records of all client interactions, proposals, and closed business
- Handle billing inquiries and manage payment collections
- Collaborate effectively with internal departments, including creative, traffic, digital, and support staff
- Prepare weekly sales reports and forecasts
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
