Regional Business Director

USWM, LLC•Florida, PR
•$190,000 - $250,000•Remote

About The Position

The Regional Business Director (RBD) leads the commercial strategy for Tecelra®, a cell therapy treatment for synovial sarcoma, within an assigned region. The role drives customer engagement, product awareness, patient identification, treatment-site onboarding, referral-pathway education, and the overall customer experience. The RBD builds relationships with key decision makers, supports appropriate patient access, and maximizes adoption across the region. The position requires close cross-functional collaboration with Marketing, Market Access, Patient Services, Commercial Operations, Supply Chain, Medical Affairs, and other teams. It is home-based and remote, with travel expectations, and reports to the Vice President, Marketing and Commercial Operations.

Requirements

  • Bachelor’s degree in business, marketing, or life sciences from an accredited college or university.
  • At least 10 years of biotech/pharma sales or commercialization experience, including at least 5 years in oncology, advanced therapies, or rare disease products.
  • In-line experience with cell therapies, gene therapies, or rare disease products.
  • Strong track record of performance.
  • Demonstrated expertise developing and implementing commercialization objectives and customer engagement strategies, specifically in a science-driven biopharmaceutical company focused on innovative therapeutics.
  • Ability to travel up to 50% of the time.

Nice To Haves

  • Master’s degree from an accredited college or university.
  • Experience in cell therapy.

Responsibilities

  • Lead regional commercialization strategy for Tecelra by developing and executing a business plan aligned with corporate objectives in partnership with cross-functional stakeholders.
  • Drive cross-functional collaboration to support customers and coordinate people, compliance, and business priorities across the region.
  • Identify growth opportunities and develop account-level, customer-specific, and regional business plans to advance organizational goals and maximize therapeutic adoption.
  • Design and operationalize patient identification, testing, and referral workflows to help appropriate patients access treatment sites efficiently.
  • Manage competitive and pull-through strategies, support formulary and protocol adoption, and resolve reimbursement challenges with Market Access and Patient Services.
  • Inform market access strategy through understanding reimbursement dynamics across academic centers, integrated systems, commercial payers, Medicare, Medicaid, and other channels.
  • Partner with Centers of Excellence to identify, assess, prioritize, and onboard treatment sites, supporting a high-quality experience for patients and providers.
  • Engage with healthcare professionals, care teams, and decision makers to understand needs, communicate Tecelra’s value proposition, and support clinical and operational adoption.
  • Capture customer and patient insights, escalate barriers, and collaborate internally to develop solutions, improve processes, and enhance the end-to-end experience.
  • Build and maintain relationships with key opinion leaders.
  • Use regional market data, KPIs, and competitive intelligence to guide strategy and track performance.
  • Ensure adherence to legal, compliance, and ethical standards.
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