RAM Outdoor Living - Charlotte and Western Carolinas

James Hardie

8d•$71,300 - $95,100

About The Position

The Regional Account Manager (RAM), Outdoor Living Products, reports to the District Sales Manager and works with a regional team of sellers. The role owns downstream contractor demand for decking products within an assigned segment. It is responsible for defending business, gaining customer wallet share, driving material conversion, growing market share, and expanding premium product adoption. The RAM executes district plans and partners with Channel Managers and field teams to convert demand into sustained territory growth. The assigned area is the Western Carolinas, including Charlotte, NC; Columbia, SC; and Greenville, SC. The RAM manages and develops dealer and distributor accounts, as well as relationships with builders, architects, and contractors. The role identifies opportunities to expand product adoption, creates and executes account and territory plans, conducts business reviews, uses CRM and performance data to manage pipelines and forecast account performance, and channels customer feedback into recommendations for internal improvements. It also drives downstream demand and material selection for decking products, supports dealer conversions and cross-selling, builds contractor relationships, and provides training on TimberTech installation techniques and best practices. The position identifies opportunities to displace competitors and adjusts territory execution based on performance and market feedback. The role requires a bachelor's degree or equivalent experience, at least three years of progressive sales experience, and at least one year of experience using a CRM system. Travel outside the local market may be required up to 50% of the time, and a valid driver's license and satisfactory Motor Vehicle Record are required. The stated pay range is $71,300 to $95,100, with placement depending on factors such as experience, skills, geography, and internal equity. The position is eligible for benefits and participation in a bonus plan.

Requirements

Bachelor's degree or equivalent experience.
At least 3 years of progressive sales experience, preferably in the building products industry.
At least 1 year of experience working with a Customer Relationship Management system such as Salesforce, HubSpot, or Zoho.
Ability to travel outside the local market up to 50% of the time.
Valid driver's license and maintenance of a satisfactory Motor Vehicle Record that meets the Company's driving eligibility standard.
Ability to cultivate relationships, grow networks, nurture leads, identify targets, negotiate, and collaborate with business leaders.
Strong understanding of sales processes, sales funnel management, sales practices, market segmentation, and go-to-market strategies.
Familiarity with CRM systems for organization and planning.
Strong business and financial acumen; ability to understand builder, dealer, and installer financials, including margins, turns, and labor optimization, as well as market opportunity and dynamics.
Ability to influence internal and external stakeholders, build relationships at all organizational levels, and present effectively to large groups.
Familiarity with communication tools such as DISC and SLII.
Familiarity with basic construction practices and the residential construction process, and ability to learn James Hardie products, applications, installation considerations, and value drivers across residential and commercial projects.
High level of organization, discipline, and self-structure.

Nice To Haves

Progressive sales experience in the building products industry.
Strong business or financial acumen related to the construction industry.

Responsibilities

Identify opportunities to expand product adoption, increase customer share of wallet, and introduce solutions aligned with customer needs.
Defend business and maintain long-term relationships with key customer accounts through consistent engagement, responsiveness, and value-added support.
Partner with assigned dealers and distributors, as well as builders, architects, contractors, and other market stakeholders, to support partnership, satisfaction, and loyalty.
Develop structured account plans and execute growth targets for each key account.
Conduct regular business reviews with key accounts to assess goals, performance, challenges, and future needs.
Translate customer feedback into internal recommendations for product, pricing, service, or process improvements.
Maintain account profiles, activity logs, and pipeline opportunities in CRM tools.
Use data to forecast account performance, identify trends, and prioritize actions.
Engage market stakeholders to drive downstream demand for decking products by influencing material selection and enabling cross-selling to support Channel Managers.
Work with Channel Managers and Exterior RAMs to gain share at the early-buy stage, creating downstream demand and dealer conversions.
Build long-term contractor relationships through ongoing engagement and tailored product solutions, driving material conversion and supporting regional growth priorities.
Provide ongoing training on TimberTech installation techniques and best practices.
Identify competitor displacement opportunities, position product differentiation, and execute targeted efforts to increase share of wallet.
Develop and execute a territory plan that translates regional priorities into daily activity.
Manage pipeline, targeting, and follow-up to meet demand-generation goals, adjusting the approach based on performance and market feedback.