Regional Account Executive - Denver, CO

Botrista•Denver, CO

About The Position

Botrista is seeking a Regional Account Executive to drive growth in the Higher Education and Healthcare sectors and with restaurant chains. The role focuses on identifying high-value prospects, managing customer relationships, and overseeing the full sales process for Botrista Pro machines, from lead generation and site qualification through installation, launch, and training. The Regional Account Executive will develop regional sales, grow revenue, own pilots and partner relationships, and monitor account health and product usage after launch. The position also works closely with operations, finance, account management, and other cross-functional teams to ensure smooth implementation, customer satisfaction, and long-term retention. The role is based in the Denver, Colorado region and requires travel of up to 85% within the assigned region.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
At least 5 years of experience in sales, account management, or business development.
Proven record of new business development and meeting or exceeding sales targets.
Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in university or healthcare environments.
Experience in franchise operations, business modeling, and franchise sales strategies.
Proficiency with Salesforce and Microsoft Office.
Strong communication, negotiation, and presentation skills.
Ability to manage multiple priorities efficiently and collaborate in a cross-functional team environment.
Willingness to travel up to 85% within the designated region to visit potential sites and engage with clients.
Comfort visiting assigned routes as directed by the Commercial Planning Team to maximize sales opportunities and account coverage.
Valid driver’s license and ability to travel to client locations and other business destinations.
Sales-driven mindset and ability to generate new business, close deals, and drive growth in target markets.
Ability to qualify sites and determine suitable machine placements in high-traffic areas.
Strong relationship-building skills and ability to develop partnerships and generate referrals.
Strategic thinking and ability to adapt sales approaches to market conditions and customer needs.
Proven success securing deals and overseeing implementation processes.
Excellent problem-solving and analytical skills, with a focus on data-driven decision-making.

Nice To Haves

Sales experience in the Food Service industry, preferably at companies such as Aramark, Sodexo, or Compass.

Responsibilities

Develop and execute regional sales plans to achieve sales targets and operational goals, focusing on Higher Education, Healthcare, and restaurant chains.
Identify high-traffic prospects and connect with decision-makers, including Food Service Directors and Directors of Retail, to qualify sites for Botrista Pro machine placement.
Use routing tools from the Commercial Planning Team to visit assigned routes and accounts promptly and maintain appropriate account coverage.
Monitor quarterly KPIs, including installs and launches at qualified sites, and track progress toward BCSD and other operational targets.
Ensure machines are placed at sites that meet strategic Ideal Customer Profile criteria.
Manage the process from securing installation dates through installation, launch, and training at new locations.
Monitor post-launch account health to reduce churn, encourage product usage, and maintain customer satisfaction.
Coordinate account handoffs with account managers and operations and finance teams after launch, supporting long-term client relationships and regional efficiency.
Serve as the primary sales contact for Higher Education, Healthcare, and restaurant-chain accounts.
Own pilots in new verticals with new partners and expand Botrista's presence with existing partners.
Manage senior partner relationships and present reports on Botrista's impact.
Maintain relationships with directors, owners, and operators throughout the sales and installation process; seek referrals and build and upsell customer relationships.
Qualify and maintain high CSD (cups sold daily), and review product pricing, returns financials, payback periods, monthly invoices, and client profitability reports.
Collaborate with Sales/Operations Engineers, Marketing, and cross-functional teams to meet client needs and support retention.
Maintain accurate records of sales activities, customer interactions, and progress in Salesforce.
Provide the Director of Regional Management with updates on sales performance, pipeline status, and industry trends.
Use data insights to refine sales approaches, improve lead conversion, and achieve KPIs.
Build deep knowledge of Botrista products and communicate their value to customers.
Provide strategic feedback to internal teams to inform product development and align solutions with customer needs.