Regional Account Executive - Denver, CO

Botrista•Denver, CO

4d•$80,000 - $100,000

About The Position

Botrista is seeking a Regional Account Executive to grow its presence in Higher Education, Healthcare, and restaurant chains. The role identifies high-value prospects, manages customer relationships, and oversees the sales process from lead generation through installation and launch of Botrista Pro machines. The position focuses on developing new business, placing machines in qualified high-traffic locations, and maintaining strong customer relationships after launch. The Regional Account Executive manages sales activities and account health across an assigned region, coordinates installations and training with operations teams, and works with account management, operations, finance, marketing, and other cross-functional teams. The role also owns pilots with new partners and verticals, expands existing partnerships, reports on Botrista’s impact, and uses sales and operational data to refine approaches and meet targets. Travel of up to 85% within the designated region is required.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
At least 5 years of experience in sales, account management, or business development; Food Service industry experience is preferred, including at companies such as Aramark, Sodexo, or Compass.
Proven track record in new business development and meeting or exceeding sales targets.
Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in university or healthcare environments.
Experience in franchise operations, business modeling, and franchise sales strategies.
Proficiency with Salesforce and Microsoft Office.
Strong communication, negotiation, and presentation skills.
Ability to manage multiple priorities efficiently and collaborate in a cross-functional team environment.
Willingness to travel up to 85% within the designated region to visit potential sites and engage with clients.
Comfort visiting assigned routes as directed by the Commercial Planning Team to maximize sales opportunities and maintain account coverage.
Valid driver’s license and ability to travel to client locations and other business-related destinations.
Ability to generate new business, close deals, and drive growth in target markets.
Ability to qualify sites and identify suitable placements for Botrista Pro machines in high-traffic areas.
Strong relationship-building skills and ability to develop long-term partnerships and leverage customer connections for referrals.
Strategic thinking and ability to adapt sales approaches to market conditions and customer needs.
Demonstrated success securing deals and overseeing implementation processes.
Excellent problem-solving and analytical skills, with a focus on data-driven decision-making.

Responsibilities

Develop and execute regional sales plans to achieve sales targets and operational goals, focusing on Higher Education, Healthcare, and restaurant chains.
Identify high-traffic prospective locations, connect with decision-makers, and qualify sites for Botrista Pro machine placement.
Use routing tools provided by the Commercial Planning Team to visit assigned routes and accounts and maintain appropriate coverage.
Monitor quarterly KPIs, including installs and launches at qualified sites, and track progress toward CSD and other operational targets.
Monitor account health after launch to reduce churn, increase product usage, and maintain customer satisfaction.
Manage the installation and launch process, including securing installation dates, coordinating implementation, and arranging training at new locations.
Collaborate with account managers, operations, and finance to hand over accounts after launch and support client relationships and regional efficiency.
Serve as the primary sales contact for Higher Education, Healthcare, and restaurant-chain accounts.
Develop and nurture relationships with decision-makers and senior partner contacts; present business reports on Botrista’s impact.
Own pilots with new partners in new verticals and expand Botrista’s presence with existing partners.
Build relationships, seek local referrals, and upsell customers.
Qualify and maintain high CSD (cups sold daily).
Review product pricing, returns financials, payback periods, monthly invoices, and client profitability reports.
Collaborate with Sales/Operations Engineers, Marketing, and cross-functional teams to meet client needs and support retention.
Maintain accurate records of sales activities, customer interactions, and progress in Salesforce.
Provide the Director of Regional Management with regular updates on sales performance, pipeline status, and industry trends.
Use data insights to refine sales approaches, improve lead conversion, and achieve KPIs.
Develop a deep understanding of Botrista’s products and communicate their value to customers.
Provide feedback to internal teams to improve products and align solutions with customer needs.