Referral Development & Marketing Support Associate

EYE SPECIALISTS OF MID FLORIDA PA•Winter Haven, FL

33d•Onsite

About The Position

We are seeking a dynamic and relationship-driven Referral Development and Marketing Support Associate to join our growing ophthalmology and optometry multi-location practice, which includes two surgery centers. The ideal candidate will play a key role in building and maintaining strategic relationships with referring physicians in the local community by promoting our practice services to increase referral volume and enhance referral retention, while also handling various administrative duties for the marketing department. Please note that this job description is not exhaustive, and additional duties may be assigned as needed.

Requirements

Proficient computer skills and able to set up projector, screen, and presentations for events
Detail Oriented
Outgoing and enjoys socializing
Ability to problem solve
Must be able to handle doing repetitive document prep work
Excellent communication skills, interpersonal, and relationship-building skills
Possess a caring, patient, and friendly attitude
Must be a team player, but able to work very independently as this job requires
Must be self-directed, highly motivated, able to manage multiple priorities
Ability to learn working knowledge of all ophthalmic terminology, spelling and pronunciation of same
Must have reliable transportation and be able to travel to referring physicians and locations
High School Diploma or GED required
Ability to comfortably conduct presentations, tech savvy enough to know how to set up projector, screen, and presentations for events without help, and speak publicly at educational events.
Must know how to use are fluent in Microsoft Office programs: Word, Excel, Outlook, Teams
A valid Florida driver’s license is required as this position will be required to travel to various referring physician locations.

Nice To Haves

Associate’s degree in Business, Healthcare Administration, Marketing, or related field (preferred).
2+ years of experience in healthcare sales, marketing, or physician liaison roles, ideally within ophthalmology, optometry, or related fields (preferred).

Responsibilities

Establish, cultivate, and maintain strong relationships with community-based referring physicians, including ophthalmologists, optometrists, primary care physicians, and other specialists.
Serve as the key point of contact for referring physicians, addressing inquiries, providing updates, and offering information on services, specialties, and procedures available within the practices.
Collaborate with the Marketing Director to organize, distribute, and set-up relevant marketing materials to physicians and medical offices.
Schedule and facilitate with our physicians, “Doctor Talk” events in 55+ communities, providing educational seminars to potential patients on eye health, surgical options, and available treatments.
Promote and share educational content and practice specialties to encourage referrals.
Drive growth in referral volume by proactively engaging with physicians and healthcare providers in the area and enhance referral retention.
Monitor and evaluate referral patterns, identifying opportunities to increase referral retention and volume.
Assist in tracking and reporting on key metrics, including referral trends, patient feedback, and event effectiveness.
Actively participate in local healthcare events, chamber events, conferences, and community activities to enhance the practice’s visibility and establish connections with potential referrers.
Represent the practice in a professional and engaging manner to maintain a positive image within the local healthcare community.
Report regularly to the Marketing Director on activities, progress, challenges, and successes in the field.
Maintain an organized database of interactions, referrals, and outcomes for future strategic planning.
Capable of completing repetitive preparation of referral folders and documents with speed and accuracy
Maintain practice confidentiality, follow legal, HIPAA & OSHA guidelines, follow the rules and regulations of the practice as documented in the practice employee manual.