Real Estate Content Marketing Manager

Northspyre • Atlanta, GA

2d • Hybrid

About The Position

Northspyre, a real estate development management platform, is seeking a Senior Content Manager to own content end-to-end. This role involves understanding customer needs, crafting compelling stories, and distributing content effectively. The ideal candidate will be a strong writer and storyteller with a deep understanding of the real estate development domain, capable of working autonomously and translating complex workflows into engaging narratives. This position is crucial for shaping Northspyre's market presence and driving growth through demand-aware content strategies. The role offers significant ownership, trust, and opportunities for growth within a fast-moving team.

Requirements

• 3+ years of experience creating and owning content for complex, CRE-specific audiences
• A track record of end-to-end content ownership—from idea and narrative development through publishing and iteration
• Exceptional writing and storytelling skills across multiple formats (editorial, web, social, sales enablement, customer stories)
• The ability to translate complex products, workflows, or industries into clear, credible, and engaging content
• Experience collaborating cross-functionally with Sales, Customer Success, Product, and Design
• Strong judgment and editorial standards, with the ability to operate autonomously
• Familiarity with demand generation principles and how content supports pipeline and growth
• Hands-on experience using AI tools to accelerate content creation and iteration without compromising quality
• A bachelor’s degree in Marketing, Communications, Journalism, English, or a related field (or equivalent practical experience)

Responsibilities

• Own content end-to-end—shaping ideas, crafting narratives, shipping consistently, and iterating based on real-world impact
• Be a core voice of the brand, defining how Northspyre shows up in the market with clear POV and credible storytelling
• Translate complex, high-stakes real estate development workflows into compelling stories that actually resonate with practitioners
• Work with a high degree of autonomy and trust, taking real ownership over what gets created and why
• Get deeply immersed in the customer domain by spending regular time with Customer Success and real customers
• Create across formats and channels—social, web, sales enablement, customer stories, and thought leadership
• Use AI thoughtfully to move faster and smarter, without sacrificing editorial quality or voice
• Build demand-aware content that supports buyer journeys, handles objections, and drives growth
• Continuously refine and repurpose content based on feedback from Sales, CS, and leadership
• Grow in scope and influence over time, laying a strong content foundation future marketing leadership can build on

Benefits

• Meaningful stock option package
• Comprehensive Medical, Dental, and Vision (with options for 100% employer-paid premium for individual coverage)
• 401k Match (fully vested after 6 mo eligibility period)
• Unlimited Vacation
• Paid Sick Leave
• Paid major US Holidays
• Awesome company swag!
• Free access to Health Advocate
• Hybrid & Remote opportunities
• Annual team gatherings

What This Job Offers

• Job Type: Full-time
• Career Level: Senior