Design, develop and execute code to define customer population to be targeted in servicing and marketing campaigns. Develop code based on the technical specification to extract and process large volumes of customer and account data. Guide the Marketer, Business Analyst and other campaign resources on ways to design complex audience selection. Provide ideas for global process improvements to increase department efficiency. Represent Audience Management team as a Subject Matter Expert in stakeholder meetings with IT and other areas. Provide recommendations and feedback on how to improve or implement control procedures. Maintain proper data control environment and work closely with Quality Validation and Control teams to ensure compliance with legal, marketing, and data use rules. Research data elements to be used for targeting using database metadata. Collaborate with business partners to gather targeting requirements for a campaign and establish business partnerships with other members of project teams. Develop and validate audit plan data validations to ensure targeted populations meet requirements. Participate in and perform code quality reviews. Assist in updating the department's documentation as needed. Identify relationships and trends in data, as well as any factors that could affect result of the campaign. Communicate impacts to business partners. Provide sample sizes per category to validate all components extracted and derived fields created. Prepare campaigns for post-processing Analytics and Reporting teams. Develop and maintain campaign run-books and training documentation for business resiliency. Mentor new and more junior Audience Management resources.
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Job Type
Full-time
Career Level
Mid Level