This role involves designing, developing, and executing code to define customer populations for marketing and servicing campaigns. The position requires extracting and processing large volumes of customer and account data, guiding campaign resources on audience selection, and identifying opportunities for global process improvements. The Quant Analytics professional will represent the Audience Management team as a Subject Matter Expert in stakeholder meetings, provide feedback on control procedures, and ensure compliance with legal, marketing, and data use rules. Responsibilities include researching data elements using database metadata, collaborating with business partners to gather targeting requirements, developing and validating audit plans, participating in code quality reviews, and assisting with documentation updates. The role also involves identifying data relationships and trends, communicating impacts to business partners, providing sample sizes for validation, preparing campaigns for post-processing, and developing campaign run-books for business resiliency. Additionally, the position includes mentoring new and junior Audience Management resources.
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Job Type
Full-time
Career Level
Mid Level