This role involves devising and evaluating methods for data collection, conducting research, and recommending digital marketing strategies for the card business. The position drives analytics efforts to increase new card acquisitions and enhance existing customer engagement across key digital marketing channels. It requires interfacing with cross-functional strategy teams to establish digital KPIs, and to drive tracking and reporting within these channels. The role also supports the development of strategic roadmaps to achieve KPIs and provides concise, insightful, and timely analytics for key trends by analyzing large datasets. Additionally, it offers strategic thought leadership, proactively identifies new growth opportunities in partnership with cross-functional teams, and performs customer profile and segmentation analysis to understand the impact of different product offerings and channel strategies on credit card business performance. The role innovates, architects, and designs to leverage data mining capabilities for business growth through acquisitions and increased product usage, collaborates with development teams to automate and combine data across products and channels, performs reporting for digital campaigns, and identifies and executes automation opportunities for key stakeholders.
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Job Type
Full-time
Career Level
Mid Level