Duties: Leverage customer data to generate insights that shape business and marketing strategies for deposit portfolios. Analyze large and complex datasets, translating them into recommendations that guide decision- making and set priorities. Develop and deliver business intelligence through dashboards and executive reports, tracking key metrics such as customer engagement, conversion funnel performance, and account production, and share these findings with stakeholders. Assess omni-channel customer journeys, identifying areas of friction and uncovering opportunities to improve discoverability, increase conversion rates, and enhance the overall customer experience. Apply advanced analytics techniques and integrate both internal and external data to segment current and potential customers, identify growth opportunities, refine targeting strategies, and evaluate portfolio performance. Drive the forecasting of P&L impacts for marketing initiatives and business cases, helping to define strategic direction and priorities. Design and analyze digital experiments, measure campaign effectiveness, and communicate results and recommendations to senior leadership. Collaborate with teams across marketing, product, technology, and customer experience research to implement initiatives that drive profitable growth.
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Job Type
Full-time
Career Level
Mid Level