Perform analytics and modeling to enhance targeting and effectiveness of strategic marketing campaigns. Inform organization-wide strategic investments in marketing by applying financial modeling, product economics, customer journeys, and business/product expertise. Lead analytical teams to enable the customization of products, offers, and customer experiences that optimize value for clients, partners, and the bank. Work closely with business teams to measure and manage marketing campaign performance, and collaborate with peers in data and analytics on data, analytics, and artificial intelligence (AI) capabilities. Focus on optimizing targeting strategies across channels including digital, direct mail, branch, affiliates and partners. Identify potential growth opportunities by working with the testing center of excellence to design and conduct statistical experiments. Utilize industry best practices in measuring media performance to optimize media spend on acquisitions. Analyze large datasets to derive insights and identify trends in customer acquisition, behavior, and profitability to inform business strategy. Collaborate with stakeholders like marketing, finance, and analytics teams to deliver an analytics vision and support strategic business priorities. Establish data-driven strategic objectives and key results (OKRs). Build reporting and analytics to ensure robust tracking of key performance metrics. Monitor, report, and conduct regular reviews to track progress towards OKRs, while providing recommendations for improvements. Stay current on industry trends, emerging technologies, and best practices to continuously improve customer acquisition and experiences with the firm's card products. Apply strategic thinking, analytical skills, leadership, and industry knowledge to deliver performance optimization insights. This position requires up to 30% domestic travel to JPMC offices for internal meetings.
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Job Type
Full-time
Career Level
Senior