This role leverages customer data to generate insights that shape business and marketing strategies for deposit portfolios. The position involves analyzing large and complex datasets, translating them into recommendations that guide decision-making and set priorities. The analyst will develop and deliver business intelligence through dashboards and executive reports, tracking key metrics such as customer engagement, conversion funnel performance, and account production, and share these findings with stakeholders. Responsibilities include assessing omni-channel customer journeys, identifying areas of friction and uncovering opportunities to improve discoverability, increase conversion rates, and enhance the overall customer experience. The role requires applying advanced analytics techniques and integrating both internal and external data to segment current and potential customers, identify growth opportunities, refine targeting strategies, and evaluate portfolio performance. The analyst will drive the forecasting of P&L impacts for marketing initiatives and business cases, helping to define strategic direction and priorities. Additionally, the position involves designing and analyzing digital experiments, measuring campaign effectiveness, and communicating results and recommendations to senior leadership. Collaboration with teams across marketing, product, technology, and customer experience research is essential to implement initiatives that drive profitable growth.
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Job Type
Full-time
Career Level
Mid Level