Public Sector Marketing Consultant

Innova Solutions•Arlington, VA
•Hybrid

About The Position

Innova Solutions is seeking a dynamic and results-driven B2B Public Sector Partner Marketer with 4-8 years of experience to join their team in support of a key enterprise technology client account. The ideal candidate will have a proven track record in B2B public sector partner marketing or co-marketing, program management, demand generation, GTM strategy, event management, and customer engagement. Experience working with or in the federal, state, local, NGO, or non-profit space is required. Experience working with AI and tech companies is strongly preferred. This role requires a strategic thinker who can collaborate cross-functionally with C-suite executives and department heads to optimize co-marketing performance and enhance partner experience across the public sector. Please note that this is a client-facing role.

Requirements

  • Experience working in tech partner marketing with public sector clients and partners
  • Proven track record of exceeding pipeline goals and driving revenue growth through strategic public sector partner marketing initiatives
  • Excellent communication, presentation, and interpersonal skills
  • Ability to work independently and as part of a team in a fast-paced, dynamic environment
  • Experience with data visualization tools (Miro, Power BI, Looker, Qlik, Tableau) and project management tools (Confluence, Jira, Trello, Asana, Airtable, SharePoint)
  • Experience nurturing emerging ISV partnerships, preferably in the AI space
  • Bachelor's degree in Marketing, Business, or a related field
  • 4-8 years of experience in B2B public sector partner marketing or co-marketing, sales channel marketing, or a related role
  • Must be able to travel up to 10% of time
  • Must be local to Washington, D.C. with ability to commute to Reston, VA 1-2x per week
  • This position is only open to applicants who can be engaged on a W-2 basis. 1099 contractors and Corp-to-Corp arrangements will not be considered for this position.

Nice To Haves

  • Experience with audience and analytics tools (ZoomInfo, Crossbeam, 6Sense, Bombora).
  • Strong understanding of account-based marketing (ABM) and marketing automation strategies
  • Experience working in larger tech corporations is a plus

Responsibilities

  • Scaled partner marketing program ownership
  • Program management
  • Executive and partner comms
  • Account-based marketing (ABM) and marketing automation
  • Exceed pipeline goals
  • Drive Revenue growth
  • Data Visualization
  • Nurturing Partnerships
  • Analytics

Benefits

  • Medical & pharmacy coverage
  • Dental/vision insurance
  • 401(k)
  • Health saving account (HSA)
  • Flexible spending account (FSA)
  • Life Insurance
  • Pet Insurance
  • Short term and Long term Disability
  • Accident & Critical illness coverage
  • Pre-paid legal & ID theft protection
  • Sick time
  • other types of paid leaves (as required by law)
  • Employee Assistance Program (EAP)
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