Public Relations Manager

Equip Health

1d • Remote

About The Position

Equip is seeking a Public Relations Manager to join their Communications team. This is an individual contributor role reporting to the Public Relations Director. The position is a hands-on role for a media relations professional responsible for pitching, writing, and building relationships with reporters across various beats including health, tech, culture, and policy. The PR Manager will handle tasks ranging from research-driven media campaigns and executive thought leadership to reactive media inquiries and spokesperson preparation. The ideal candidate will be comfortable working independently, managing multiple projects simultaneously, and producing high-quality written work with a quick turnaround. This role is suited for individuals passionate about mission-driven work, interested in the intersection of mental health and culture, and eager to contribute to a rapidly growing healthcare company.

Requirements

• Bachelor’s degree in PR, Journalism, Communications, or a related field.
• 5-7 years of professional experience in Public Relations or Communications (Agency or in-house).
• Prior experience in health-tech, behavioral health, or a highly regulated industry is strongly preferred.
• Self-starter who thrives in ambiguity and can see a project through from start to finish with minimal guidance.
• You have a "love for language" and can adapt your tone for a high-level medical journal or a consumer-facing TikTok-style media request.
• Experience using PR measurement tools (like MuckRack) to translate "mentions" into meaningful business insights.

Responsibilities

• Pitch and secure placements in print, broadcast, and digital media across consumer health, tech, culture, and lifestyle beats, leveraging existing relationships and building new ones with national and local outlets.
• Develop targeted, angle-specific pitches, press releases, byline articles, media alerts, and keynote talking points that provide a sense of hope and healing.
• Build and maintain relationships with reporters, editors, and producers; manage media inquiries; coordinate interviews; and support/facilitate media training and spokesperson preparation for clinical experts and senior executives.
• Monitor media coverage and implement an "always-on" PR strategy that aligns with key cultural milestones and business goals.
• Support the development and execution of research-driven media campaigns, including drafting and editing press releases, media pitches, pitch follow-ups, data one-pagers, and other campaign materials.
• Manage and maintain media lists using tools such as Muck Rack, and track outreach and placement results; identify new reporter targets and beat opportunities as Equip's media reach expands.
• Monitor, analyze, and report on PR results quarterly, using data to show how our reach is moving the needle on brand awareness.
• Ownership over the awards and speaking engagements program.
• Support the development of thought leadership content for Equip's spokespeople.
• Draft spokesperson prep documents, Q&A documents, and talking points ahead of media interviews.
• Assist with bylined content, op-eds, and contributed articles for trade and consumer outlets.
• Partner with internal teams, including Marketing, Clinical, People, and Patient Acquisition, to ensure consistent, on-brand use of PR assets and messaging.
• Support internal communications rollout of major campaigns in coordination with the PR Director and the Internal Communications team.
• Ensure all external communications reflect Equip's unique voice—balancing professional clinical authority with warmth and empathy.
• Perform other duties as assigned.

Benefits

• Flex PTO policy (3-5 wks/year recommended)
• 11 paid company holidays
• Generous parental leave
• Competitive Medical, Dental, Vision, Life, and AD&D insurance
• Equip pays for a significant percentage of benefits premiums for individuals and families
• Spring Health, a 100% employer-paid mental health benefit through Guardian (5 free therapy sessions and 5 free coaching sessions per year for you and each of your dependents)
• Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more!
• HealthJoy, a 100% employer-paid platform connecting you to a healthcare concierge
• 401K Option!
• $50/month stipend for home internet expenses
• $250/month stipend to use a co-working space
• Initial work-from-home stipend of up to $500
• Reload of $200 on the home office stipend at the 3-year mark and then every other year after that (year 5, year 7, etc.)
• Company Laptop

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level