Manager, Public Relations

Knitwell Group • New York, NY

19h • Hybrid

About The Position

The Manager, Public Relations serves a significant role supporting the PR Department across Ann Taylor and LOFT and assists with all PR-related activities with the goal of driving brand awareness and increasing fashion credibility. The job function includes assisting the PR team in all aspects of media relations, influencer relations, and external communications. The Manager also manages day-to-day editorial requests. Candidates must be productive, self-motivated, creative and team-oriented and possess excellent interpersonal, written and verbal communication skills. Close attention to detail and follow through and a pronounced ability to complete multiple tasks and goals are a must.

Requirements

• Bachelor’s degree (preferably in marketing, communications, public relations or journalism)
• 4-5 years’ work experience
• Passion for style, fashion and trend-spotting
• Affinity for the ANN INC. brands and a belief in their promise and products
• General knowledge of media landscape
• Excellent interpersonal, written and verbal communication skills
• Highly organized, detail oriented, great follow up
• Honest, hard-working, driven, enthusiastic
• Ability to build and maintain relationships with cross-functional partners
• Comfort and experience working directly with media
• Ability to multitask and work in a fast-paced environment while prioritizing to meet deadlines
• Proficient in Microsoft Outlook, Excel and PowerPoint
• Experience with media database contact software

Responsibilities

• Work closely with cross-functional teams across Ann Taylor and LOFT including merchandising, ecommerce, marketing, design, creative and retail teams on various PR projects
• Achieve regular product placements with targeted sites – corresponding with marketing pushes
• Achieve inclusion in fashion feature round-ups with main fashion and lifestyle sites
• Own pitching for specific brand philanthropic initiatives
• Cultivate new editor relationships and brainstorm new angles/approaches for all brands: traditional media and digital
• Own day-to-day communication/product fulfillment with influencer partners
• Research new influencers for Ann Taylor and LOFT and creative ways we can partner
• Research competitive landscape for other retailer activations and partnerships
• Fulfill editorial requests and credit information
• Liaise with sourcing and merch for up-to-date sample information
• Serve as day-to-day liaison with agencies and fulfill all requests/place warehouse orders for product
• Manage editorial giftings
• Execute and send the bi-weekly press recaps

Benefits

• Merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies
• Support for your individual development plus opportunities for career mobility within our family of brands
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities
• Medical, dental, vision insurance
• 401(K)
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees