Public Relations Manager

Expedia Group • Austin, TX

2d

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Public Relations Manager We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Looking to join a dynamic team of communications professionals? If you are hungry to drive best-in-class storytelling for one of the most loved consumer travel brands in the world, this is the job for you. As the Expedia Public Relations Manager, you will be responsible for managing the consumer PR strategy and execution for the brand in the U.S. You’ll be tasked with developing and carrying out creative, highly engaging PR campaigns and activities that resonate strongly with travelers and top-tier consumer media. You will work closely with stakeholders within the company to protect and promote brand narratives in the U.S. and build brand love among target audiences. You will act as an invaluable advisor on high-profile marketing campaigns, storytelling opportunities and risks to the brand. In this role, you will possess a strong understanding of the business, consumer and travel media landscape. You will have a keen eye for developing stories and initiatives which will break through the noise. You’ll be based in Austin or Los Angeles, reporting to the Director, Global Public Relations of Expedia and work closely with the Global Communications and Marketing teams. You will have experience in an agency and/or in-house public relations role as well as possess a can-do attitude, be self-driven, and able to learn quickly.

Requirements

• Minimum of 7 years' experience in PR, Media Relations or Marketing Communications roles in a consumer agency or in-house environment
• Proven record of working successfully in highly matrixed organizations to align PR efforts with broader business objectives, including working across cross-functional teams such as marketing, social media and creative teams
• Have a bias towards action: you like to get things done, can analyze and use insights to inform decisions, provide clarity back to the business and take ownership of outcomes
• Successfully able to manage stakeholders effectively and handle fast-paced environments with quick-turn timelines and changing requirements
• Strong experience in media relations, possessing excellent understanding of media landscape with key consumer media contacts across print, online and broadcast media outlets
• Excellent written and verbal communication skills
• Outstanding project management and organizational skills
• Ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities
• Ability to think creatively and adapt quickly to match the travel landscape

Nice To Haves

• Strong background in the travel, hospitality, lodging, vacation rental or e-commerce industry.
• Experience working with well-known brands is a plus
• Issues/crisis management experience is a plus

Responsibilities

• Develop and execute strategic PR campaigns and initiatives that will result in standout coverage aligned with key business objectives.
• Drive integrated communications plans that support Expedia brand objectives, working closely with U.S. and global PR colleagues and stakeholders from the broader marketing and communications teams
• Maintain a deep understanding of the business and stay up to date on trends and developments in the travel industry, including monitoring industry and competitor media coverage
• Work closely with the U.S. media relations team on activities across earned, owned and paid channels within PR’s remit
• Partner with the global crisis communications team to advise on and help manage reactive PR issues that influence perceptions of the brand and impact the greater Expedia Group business
• Manage campaign and project timelines, develop content including press materials and messaging, and create and deliver presentations that drive influence and build support across the business
• Analyze and use data and insights to inform storytelling, ensuring a steady drumbeat of always-on media coverage
• Support operational needs, including vendor and agency management, budget management, and development of coverage and status reports

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent (IATAN) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed