Public Relations Manager

Robert Half•Toronto, ON

1d•CA$74,000 - CA$92,000

About The Position

Robert Half is seeking a PR Manager in Canada to join its International Business Public Relations (PR) team and larger global Corporate Communications team. This hands-on role develops and implements the PR strategy, contributing to the company’s overall external communications initiatives with a goal of raising the profile of Robert Half and its divisions to all media and stakeholders while maintaining the integrity of the organization’s corporate identity.

Requirements

5–7 years of experience in PR or communications, ideally in professional services, staffing, or a B2B environment.
Excellent written, verbal, interpersonal and public speaking skills.
Strong media relationships, including experience securing Tier 1 coverage.
Exceptional writing, editing, proofreading and storytelling skills.
Experience supporting executives and managing media interviews.
Ability to manage multiple priorities in a fast-paced, global environment.
Ability to influence and communicate effectively with a variety of professionals from senior leadership to staff level.
Bachelor’s degree required; PR or communications specialization preferred.

Nice To Haves

Experience in crisis communications and issues management is an asset.
Recruitment/staffing firm, Big 4, banking/financial services, legal, professional/business services.
Publicly listed firm or large multinational organization with presence across several geographies around the globe.
PR Agency background with clients aligned to banking, financial services, recruitment, or other professional services firms.
Experience working across multiple geographies and time zones.

Responsibilities

Develop and execute the Canadian PR strategy to position Robert Half as an industry thought leader.
Build and maintain strong relationships with national and trade media.
Proactively pitch commentary, trends, and data-driven insights to secure coverage.
Manage media inquiries and support issues management and crisis communications.
Develop and maintain spokespeople biographies and approved corporate photography.
Represent Canada on global company PR calls.
Support the global survey program for your region/country to identify and create strong news release angles and shape PR strategy.
Maintain positive relationships with media monitoring platform, ensuring coverage data is accurate, complete and free of irrelevant entries.
Track and report on PR performance and media coverage.
Prepare executives for media opportunities, including briefings and message development.
Support interviews and provide post-interview feedback and coaching.
Identify and coordinate media training needs for key spokespeople.
Write and edit press releases, media pitches, bylines, and thought leadership content.
Support the International Business thought leadership programs from a local perspective (e.g. the annual Salary Guide, among others), including content development.
Ensure all written content is accurate, on-brand, editorially sharp and tailored appropriately for each outlet and audience.
Support regional initiatives including awards, community programming, recognition programs, and employer brand efforts.
Partner with Marketing and HR on events, presentations, and Great Place to Work program.
Collaborate with Marketing team to create presentation material at conferences and, where necessary, provide host scripts for all Robert Half client events.