Manager, Public Relations

MDVIP LLC•Boca Raton, FL

7d•Hybrid

About The Position

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction. The Public Relations Manager will own the day to day execution of MDVIP’s public relations strategy, with a strong focus on physician led, hyper local PR. This role is responsible for developing and executing localized media strategies that drive meaningful coverage across physician markets while supporting broader brand visibility. Reporting to the Director of Public Relations, this role partners closely with physicians, marketing, and external stakeholders to uncover compelling stories, secure earned media, and ensure consistent, high quality execution. This is a highly hands on role requiring strong storytelling, media relations, and the ability to operate independently across multiple markets.

Requirements

Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
5+ years of experience in public relations, media relations, or communications.
Proven experience managing end-to-end PR execution independently.
Ability to develop and execute localized PR strategies across multiple markets.
Strong writing skills with experience creating press materials and media pitches.
Experience managing multiple stakeholders, deadlines, and campaigns simultaneously.

Nice To Haves

Experience in healthcare, provider marketing, or regulated industries.
Background in agency or in-house PR with high-volume execution.
Experience securing local and regional earned media coverage at scale.
Familiarity with PR analytics, media monitoring, and reporting tools.

Responsibilities

Own end-to-end physician PR execution, including intake, strategy development, messaging, media list building, pitching, and securing coverage across local and regional markets.
Develop hyper-local PR strategies by identifying market-specific story angles, community relevance, and media opportunities tailored to individual physician markets.
Lead physician intake and relationship management, guiding physicians and affiliates through the PR process, uncovering compelling narratives, and adapting approach based on engagement level.
Write and develop PR materials, including press releases, pitches, talking points, and media assets aligned to local and national opportunities.
Build and manage targeted media lists across broadcast, print, digital, and emerging platforms (e.g., local newsletters, Substack), and execute proactive outreach and follow-up.
Own proactive pitching and editorial planning, maintaining a forward-looking calendar aligned to health trends, seasonal moments, and awareness themes, while localizing national stories for regional relevance.
Partner cross-functionally with Physician Marketing, campaign managers, and growth teams to align PR efforts with broader market activations and campaigns.
Monitor performance and industry trends, tracking coverage, insights, and competitor activity to refine strategy and improve PR effectiveness.