PUBLIC RELATIONS COORDINATOR
About The Position
The Public Relations Coordinator maintains Cullman Regional’s brand across print, signage, promotional, video and digital channels, ensuring materials align with approved brand standards. The role creates and publishes accurate, engaging content; coordinates print production and budgets; maintains website content and works with internal partners and vendors on web projects; and reviews analytics to recommend improvements. The coordinator plans community outreach activities and events, supports hospital podcast production and promotion, monitors social media, online feedback and media coverage, and provides timely updates to leadership. The role contributes to advertising campaigns and special projects and provides photography, videography and graphic design support as assigned. It also maintains hospital-owned Google business listings and develops internal communications through digital displays and SharePoint. The position requires professional, responsive communication with patients, guests, employees and community partners, effective project coordination, and protection of patient and organizational confidentiality. The coordinator must follow privacy, consent, safety and organizational requirements and obtain necessary approvals before releasing information or content.
Requirements
- Bachelor’s degree in journalism, communications, marketing or a related field; substantial, directly related experience demonstrating the required knowledge and skills may be considered in lieu of the degree.
- Minimum of three years of experience in marketing, communications, public relations or a related field.
- Strong writing, editing and proofreading skills, including working knowledge of AP style.
- Proficiency with Microsoft Office, social media publishing tools, website content management systems and digital analytics.
- Working knowledge of basic HTML and graphic design tools.
- Ability to manage multiple projects, coordinate vendors, meet deadlines, exercise sound judgment, work independently and collaborate effectively with others.
Nice To Haves
- Healthcare marketing or public relations experience.
- Adobe Photoshop experience.
Responsibilities
- Maintain consistent use of Cullman Regional’s brand across print materials, signage, promotional items, video and digital channels; review materials for alignment with approved brand standards.
- Create, proofread, schedule and publish accurate, engaging content on various platforms in alignment with organizational priorities and approved messaging.
- Coordinate print projects from request through delivery, including specifications, vendor quotes, production schedules, proof approvals, quality checks, ordering and distribution; track costs and meet approved budgets and deadlines.
- Maintain current website content, coordinate web development projects with internal partners and vendors, review website analytics, and recommend improvements to content, navigation and engagement.
- Plan and coordinate assigned community outreach activities and events, including promotional materials, logistics, stakeholder communication and follow-up; represent Cullman Regional professionally.
- Coordinate hospital podcast production and promotion, including topic planning, guest scheduling, recording logistics, editing coordination, publication and distribution.
- Monitor social media activity, online feedback and relevant media coverage; provide timely leadership updates and route concerns or sensitive inquiries through established communication and escalation processes.
- Contribute creative concepts, messaging and content to advertising campaigns and special projects; collaborate with internal partners and agencies to complete deliverables accurately and on time.
- Provide photography, videography and graphic design support as assigned; maintain organized creative files and obtain required approvals and releases before using or publishing content.
- Maintain accurate hospital-owned Google business listings, including contact information, hours, locations and service updates; monitor activity and coordinate corrections or responses as appropriate.
- Develop and maintain internal communications through digital displays and SharePoint; verify content accuracy, coordinate approvals and publish timely updates for the intended audience.
- Demonstrate teamwork, responsive service and professional communication with patients, guests, employees and community partners; clarify project needs, communicate progress and address barriers promptly.
- Protect patient and organizational confidentiality; follow applicable privacy, consent, safety and organizational requirements, verify information and obtain required approvals before release.
