Public Relations Coordinator (09533)

Hillsborough County Sheriff's Office • Tallahassee, FL

7d • $74,044 - $111,067 • Onsite

About The Position

Perform complex or specialized public relations work at the technical lead level. Plan, direct, and/or coordinate activities designed to create or maintain a favorable public image or raise awareness for the Hillsborough County Sheriff’s Office.

Requirements

• Extensive knowledge of the principles and practices of media production, communications, and dissemination techniques and methods including alternative ways to inform the public via written, oral, and visual media.
• Extensive knowledge of the functions, services, procedures, and regulations of the area to which assigned.
• Extensive knowledge of various computer software used in the development of communication media.
• Extensive knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Ability to plan, organize, and review the work of others.
• Ability to keep up with the current/emerging technology in the public relations and criminology fields.
• Ability to establish objectives and strategies, identify required resources, and develop plans to carry out work.
• Ability to multi-task.
• Ability to work long hours under high-stress situations, including reviewing case records on homicides; child abuse/neglect cases; sexual assault and other major crime incidents.
• Ability to analyze data and present ideas and information effectively, both orally and in writing.
• Ability to use considerable initiative, think independently, and exercise sound judgment.
• Ability to handle confidential information.
• Ability to use a computer, printer, and word processing software.
• Ability to use various social media platforms.
• Ability to use still and video cameras and still and video camera editing software; photocopier; and sound systems.
• A bachelor’s degree or higher in public relations, communications, journalism, media relations, or a closely related field from an accredited institution of higher education.
• Three years of progressively responsible experience in public relations, communications, journalism, or media.

Nice To Haves

• Experience with and on television media.

Responsibilities

• Study the objectives, promotional policies, or needs of the agency to develop public relations strategies that will influence public opinion or promote ideas or services; plan or direct development or communication of programs to maintain favorable public perceptions of agency accomplishments, agenda, or public responsibility.
• Develop plans or materials to communicate activities undertaken by the agency that are beneficial to the public safety or other important social issues; arrange public appearances, lectures, or exhibits for the public to increase service awareness or to promote goodwill.
• Establish and/or maintain cooperative relationships with representatives of community, consumer, media, employee, or public interest groups.
• Respond to requests for information from the media or designate an appropriate spokesperson or information source; provide requested public records to the news media after appropriate information has been redacted in accordance with the Florida public records law.
• Maintain a thorough knowledge of departmental rules, regulations, General Orders, memoranda and bulletins in order to answer inquiries from the media or public.
• Write interesting and effective press releases or other media communications and prepare information for media kits; prepare or edit agency communications (e.g., employee newsletters, annual reports, PSAs, videos, brochures) for internal or external audiences.
• Update and maintain content posted on the agency intranet, internet, social media sites, etc.
• Assist in crisis communication and public safety communication efforts.
• Assist in the coordination of ceremonial functions both internal and external; conduct speaking engagements at public events.
• Attend conferences, training classes, and workshops to keep abreast of new trends in public information dissemination.
• Perform other related duties as required.

Benefits

• The Hillsborough County Sheriff's Office is an Equal Opportunity Employer. We seek to offer employment opportunities without regard to race, color, religion, sex, national origin, age, disability, or genetic information.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level