Public Relations Associate

The Walt Disney Company • Bay Lake, FL

6d • Onsite

About The Position

As part of the Disney Experiences Global Public Relations Team, the Public Relations Associate supports the development and execution of strategic communications that generate earned media in support of Disney theme parks, experiences and consumer products. This role is part of a specialized bi-coastal team that works closely with partners across the DX segment to elevate stories among key media, identify emerging voices and trends, and develop relevant multiplatform opportunities for reaching audiences. This is a full-time, on-site role based in Lake Buena Vista, Florida.

Requirements

• Previous experience in public relations, communications, media relations, journalism, digital media or a related field.
• Understanding of the evolving media landscape, including digital media, content creators, podcasts, social platforms and emerging content formats.
• Demonstrated curiosity about changes in media and audience behavior, with an enthusiasm for identifying trends and exploring new approaches to earned media.
• Strong writing, editing, storytelling, presentation, project management and research skills, with excellent grammar and knowledge of Associated Press writing style.
• Experience supporting media relations efforts, including pitching, media hosting, press-material development or event execution.
• Strong organizational and project-management skills with the ability to manage multiple assignments, meet deadlines and adapt to changing priorities.
• Collaborative approach and demonstrated ability to build relationships with internal and external partners.
• Creative and forward-looking mindset, with a willingness to challenge conventional thinking and contribute new ideas.
• Proficiency with Microsoft Word, Excel and PowerPoint and Canva or Keynote.

Nice To Haves

• An appreciation for the Disney brand, knowledge of Disney fan culture and familiarity with the global businesses represented within Disney Experiences.
• Creative and forward-looking mindset, with a willingness to challenge conventional thinking and contribute new ideas.
• Familiarity with media monitoring, social listening or measurement platforms.
• Experience working within a global brand or complex corporate organization.

Responsibilities

• Support earned media campaigns and projects from planning through execution and reporting, while supporting broader integrated strategies focused on fan media, podcasts and emerging media channels.
• Identify shifts in media consumption, emerging journalistic voices and outlets, and evolving platforms and content formats, translating those trends into innovative communications opportunities that connect Disney Experiences with new and existing audiences.
• Develop multiplatform earned media opportunities that bring together complementary media voices, formats and audiences in support of broader communications objectives.
• Draft press materials, briefing documents and event communications.
• Coordinate media engagement for individual visits, interviews and press events, including onsite hosting and logistical support.
• Partner closely with site, line-of-business and cross-functional teams to understand and support their communications goals, align on campaign objectives, and identify creative, newsworthy opportunities for fan audiences.
• Monitor coverage and content, maintain media lists and communications calendars, and compile results and insights for reports and presentations.

Benefits

• medical
• financial
• bonus
• long-term incentive units

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree