Public Communication Specialist
About The Position
The College of Arts and Sciences is the largest academic unit at the University of North Carolina at Chapel Hill, with more than 1,000 faculty members and 20,000+ undergraduate and graduate students. In addition to 43 academic departments, the College is also home to Undergraduate Education, Study Abroad and Honors Carolina. Working in close partnership with University Communications and Marketing, the communications department in the College supports the communications priorities for College leadership, ensuring alignment with the mission of the University. This public communications specialist role manages the College’s social media channels, planning and creating original content to ensure a cohesive message strategy. This position establishes the social media strategy, maintains a social media calendar, creates social media posts, including making photos, videos and graphics as needed, collaborates with others in the department and across campus to support and amplify content, and tracks and analyzes social media post performance, adjusting our strategy as needed. This role serves as the College’s expert on social media and advises on changes to existing and evolving social media platforms. In addition, this public communications specialist role assists the associate dean for communications on internal and executive communications initiatives, media relations planning and outreach, project management and strategic communications planning in support of the academic departments and units in the College of Arts and Sciences.
Requirements
- Experience managing social media channels.
- Experience planning and creating original content for social media.
- Experience establishing social media strategy.
- Experience maintaining a social media calendar.
- Experience creating social media posts, including photos, videos, and graphics.
- Experience collaborating with others to support and amplify content.
- Experience tracking and analyzing social media post performance.
- Expertise in social media platforms and their evolution.
- Experience advising on social media strategy.
- Experience assisting with internal and executive communications.
- Experience assisting with media relations planning and outreach.
- Experience assisting with project management.
- Experience assisting with strategic communications planning.
Responsibilities
- Manages the College’s social media channels.
- Plans and creates original content for social media to ensure a cohesive message strategy.
- Establishes the social media strategy.
- Maintains a social media calendar.
- Creates social media posts, including making photos, videos and graphics as needed.
- Collaborates with others in the department and across campus to support and amplify content.
- Tracks and analyzes social media post performance, adjusting strategy as needed.
- Serves as the College’s expert on social media and advises on changes to existing and evolving social media platforms.
- Assists the associate dean for communications on internal and executive communications initiatives.
- Assists with media relations planning and outreach.
- Assists with project management.
- Assists with strategic communications planning in support of the academic departments and units in the College of Arts and Sciences.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
