Public Affairs Specialist

Bureau of Naval Personnel • Annapolis, MD

4d

About The Position

You will serve as a PUBLIC AFFAIRS SPECIALIST in the US NAVAL COMMUNITY COLLEGE. You will oversee a team of professionals and work collaboratively across departments to ensure consistent, creative, and impactful messaging that advances the mission and goals of the college. You will oversee marketing initiatives across digital, print, and media platforms, ensuring consistent, compelling, and relevant messaging to engage prospective students, current students, alumni, and the broader naval enlisted community. You will implement comprehensive marketing strategies and direct marketing campaigns that utilize direct email, social media, community messaging, and other forms of digital communications that drive student inquiry and application. You will collaborate with Enrollment Services, Academic Affairs, and Student Success to align marketing initiatives with institutional priorities. You will be responsible for shaping and protecting the college's public image, ensuring consistent and effective messaging, and fostering strong relationships with students, employees, media, and community stakeholders. You will collaborate across multiple internal constituencies to administer and maintain the content on the USNCC website. You will analyze data to identify target audiences, track trends, and evaluate the effectiveness of marketing and communications campaigns. You will use data to prioritize marketing and communications efforts that have a direct impact on student enrollment and retention. You will provide regular reports and insights on marketing performance to USNCC leadership. You will optimize the institution's digital content strategy to ensure prominent and accurate brand representation within AI-driven search results and large language model (LLM) platforms.

Requirements

• Must be a US Citizen.
• Must be determined suitable for federal employment.
• Must participate in the direct deposit pay program.
• New employees to the Department of the Navy will be required to successfully pass the E-Verify employment verification check.
• Generally, current federal employees applying for GS jobs must serve at least one year at the next lower grade level. This requirement is called time-in-grade.
• Time-in-grade requirements must be met by the closing date of this announcement.
• Within the Department of Defense (DoD), the appointment of retired military members within 180 days immediately following retirement date to a civilian position is subject to the provisions of 5 United States Code 3326.
• Males born after 12-31-59 must be registered for Selective Service.
• You will be required to obtain and maintain an interim and/or final security clearance prior to entrance on duty. Failure to obtain and maintain the required level of clearance may result in the withdrawal of a job offer or removal.
• This position may require travel from normal duty station to CONUS and OCONUS and may include remote or isolated sites.
• You must be able to travel on military and commercial aircraft for extended periods of time.
• Your resume must demonstrate at least one year of specialized experience at or equivalent to the GS-12 grade level or pay band in the Federal service or equivalent experience in the private or public sector.
• Specialized experience must demonstrate the following: 1) Directing comprehensive public affairs and strategic communications programs that engage students, faculty, staff, alumni, media, and the general public, increasing stakeholder engagement and positive brand visibility; 2) Creating a wide array of public information products, including press releases, feature articles, web content, social media campaigns, and critical executive communications, speeches, and talking points for senior leadership to ensure consistent institutional messaging; 3) Spearheading targeted, data-driven marketing campaigns designed to drive enrollment and engagement among specific target populations, including military personnel and veterans, increasing program inquiries and direct applications; 4) Advising senior academic leadership and executive officials on high-stakes public affairs, strategic communications, crisis management, and media relations, serving as the principal coordinator for all major press inquiries and public responses; and 5) Utilizing analytics to track engagement trends and adapt content to meet evolving information-access habits of a globally dispersed target audience.

Nice To Haves

• Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

Responsibilities

• Oversees a team of professionals and work collaboratively across departments to ensure consistent, creative, and impactful messaging that advances the mission and goals of the college.
• Oversees marketing initiatives across digital, print, and media platforms, ensuring consistent, compelling, and relevant messaging to engage prospective students, current students, alumni, and the broader naval enlisted community.
• Implements comprehensive marketing strategies and direct marketing campaigns that utilize direct email, social media, community messaging, and other forms of digital communications that drive student inquiry and application.
• Collaborates with Enrollment Services, Academic Affairs, and Student Success to align marketing initiatives with institutional priorities.
• Responsible for shaping and protecting the college's public image, ensuring consistent and effective messaging, and fostering strong relationships with students, employees, media, and community stakeholders.
• Collaborates across multiple internal constituencies to administer and maintain the content on the USNCC website.
• Analyzes data to identify target audiences, track trends, and evaluate the effectiveness of marketing and communications campaigns.
• Uses data to prioritize marketing and communications efforts that have a direct impact on student enrollment and retention.
• Provides regular reports and insights on marketing performance to USNCC leadership.
• Optimizes the institution's digital content strategy to ensure prominent and accurate brand representation within AI-driven search results and large language model (LLM) platforms.

Benefits

• A career with the U.S. government provides employees with a comprehensive benefits package.
• As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding.
• Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent.
• Contact the hiring agency for more information on the specific benefits offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed