Provider Marketing Manager - Remote

UnitedHealth Group•Eden Prairie, MN

1d•Remote

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. As a Marketing Manager, you will be responsible for developing provider engagement strategies, tactical communication plans and go-to-market materials for FlexCare Infusion Centers, Summit Rheumatology and Optum Infusion Pharmacy. These activities will educate providers about us and deliver meaningful differentiation that will create brand recognition and increase prescriber referrals driving growth for the business. This position reports to the Sr. Director of Optum Infusion Pharmacy. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Requirements

4+ years of marketing experience, preferably health care industry, pharmacy preferred and B2B focused
Demonstrated ability to clarify, manage and prioritize several deliverables to meet deadlines.
Demonstrated self-starter and team player
Proven organizational skills
Proven ability to work with a wide range of colleagues and subject matter experts
Proven ability to handle multiple projects at once while meeting deadlines

Responsibilities

Support the unique marketing needs of our FlexCare Infusion Centers, Summit Rheumatology and Optum Infusion Pharmacy healthcare provider sales teams
Work with marketing team members, digital marketing team, project managers, subject matter experts, sales and account management teams to create and execute healthcare provider marketing campaigns to accelerate growth
Support sales/business initiatives by developing and implementing a marketing strategy that includes key activities such as presentation decks, print collateral, digital campaigns and other initiatives related to our capabilities and services that define our value for healthcare providers
Proactively engage and partner with our field sales, clinical, legal, training and program teams to effectively define strategies that will drive engagement and grow our provider referrals
Support capability/product launches using data driven strategies and track ROI of marketing initiatives.
Collaborate closely with other members of the infusion marketing team on projects and initiatives.
Coordinate the development of creative projects with Creative Services
Ensure branding and messaging are consistently utilized across all marketing materials
Knowledge of sales processes and methodology
Support other marketing initiatives as needed