Promotions Manager - WFTV Orlando

Cox Media Group•Orlando, FL

2d•Onsite

About The Position

WFTV Orlando is looking for a Promotions Manager who will lead a team of creatives in the daily, monthly, and long-term goals of the Marketing Department. As the Promotion Manager you are responsible for the daily operation and workflow of our Marketing department. Planning, scheduling, and supervising the production of on-air and digital promotion while always looking for opportunities to reinforce and spread our brand is the main objective for this position. Always ensure promotions are following the latest research and consistent with our brand. Review topical scripts to ensure the writing is on-brand, process driven, urgent and always sells the user benefit. Help in the planning and execution of outside media campaigns; including digital/social, OTT, cable, radio, and outdoor marketing. Work with the Sales department in execution of sponsored promotions and initiatives. Work closely with both the CSD and News managers to forecast, plan and produce topicals, series, image, PSA and special promotional and sales initiatives. Liaison between WFTV and ABC Network and Syndicators; constantly communicating to optimize promotion via promos, digital and outside media. Creation and supervising of daily promotional logs. Help in the planning and production of image shoots and station initiatives.

Requirements

College Degree Required.
Excellent organizational and communication skills.
3-5 Years Work Experience as a Promotions Writer/Producer.
Non-Linear Editing Experience (preferably Adobe Premiere and Avid).
Established and polished experience in Adobe Creative Cloud.

Nice To Haves

Hands-on experience in Canon Cinema/DSLR cameras.

Responsibilities

Responsible for the daily operation and workflow of the Marketing department.
Planning, scheduling, and supervising the production of on-air and digital promotion.
Reinforce and spread the brand through promotional activities.
Ensure promotions follow the latest research and are consistent with the brand.
Review topical scripts for on-brand writing, process-driven content, urgency, and user benefit.
Assist in planning and executing outside media campaigns (digital/social, OTT, cable, radio, outdoor marketing).
Collaborate with the Sales department on sponsored promotions and initiatives.
Work with CSD and News managers to forecast, plan, and produce topicals, series, image, PSA, and special promotional and sales initiatives.
Act as a liaison between WFTV and ABC Network and Syndicators to optimize promotion via promos, digital, and outside media.
Create and supervise daily promotional logs.
Assist in the planning and production of image shoots and station initiatives.