Promotions Manager - WFTV Orlando

Cox Media GroupOrlando, FL
Onsite

About The Position

WFTV Orlando is looking for a Promotions Manager who will lead a team of creatives in the daily, monthly, and long-term goals of the Marketing Department. As the Promotion Manager you are responsible for the daily operation and workflow of our Marketing department. Planning, scheduling, and supervising the production of on-air and digital promotion while always looking for opportunities to reinforce and spread our brand is the main objective for this position.

Requirements

  • College Degree Required.
  • Excellent organizational and communication skills needed.
  • 3-5 Years Work Experience as a Promotions Writer/Producer required.
  • Must have Non-Linear Editing Experience either, preferably Adobe Premiere and Avid.
  • Established and polished experience in Adobe Creative Cloud.

Nice To Haves

  • Prefer candidate with hands-on experience in Canon Cinema/DSLR cameras.

Responsibilities

  • Ensure promotions are following the latest research and consistent with our brand.
  • Review topical scripts to ensure the writing is on-brand, process driven, urgent and always sells the user benefit.
  • Help in the planning and execution of outside media campaigns; including digital/social, OTT, cable, radio, and outdoor marketing.
  • Work with the Sales department in execution of sponsored promotions and initiatives.
  • Work closely with both the CSD and News managers to forecast, plan and produce topicals, series, image, PSA and special promotional and sales initiatives.
  • Liaison between WFTV and ABC Network and Syndicators; constantly communicating to optimize promotion via promos, digital and outside media.
  • Creation and supervising of daily promotional logs.
  • Help in the planning and production of image shoots and station initiatives.
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